Driving customer centricity at ebay
In the lead up to MRMW Europe 2022 we sat down with Anja Domres, Head of Consumer Research at ebay to talk about the latest …
Tag: MRMW Europe
Europe’s New Year’s Fatigue and Europe’s Spring Awakening: The psychological infection with the second Corona wave and how marketing can recover from it
Never before have I experienced such strong fatigue among people at the beginning of the year as now in January 2021. No matter whether among …
PepsiCo’s journey to build an insights organization of the future
Recently, I interviewed Madhumita Chakraborty, Associate Director Consumer Insights at PepsiCo, to speak about her session at MRMW Europe 2018 in Stockholm and to get her client-side perspective …
MRMW Europe 2018: Not long to wait now!
Full of anticipation for the MRMW Europe 2018 in Stockholm in 4 weeks, yesterday, I had the chance to chat with Rainier van Rietschoten, Co-founder & CCO of …