Leverage Social Media for Qualitative Market Research
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …
Tag: qualitative research
Pre-conference interview with Barbara Schandl of Mondelez International
In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their individual needs and …
Qualitative360 North America Review – Part 2: A Digital Future
“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not …
2017 Qual360 North America – Post Conference Notes
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …
Qual360 Europe 2017 – Post Conference Notes
For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record …
Across time (zones) and space: qualitative research in a Brussels “war room”, Chinese living rooms, and Kenya’s youth scene
If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It …
7 Reflections and Predictions about Qual Research that you can take to the Bank in 2017
The points below are not only predictions for 2017 – they are shifts and groundswells that we are experiencing right now and will only accelerate …
Changing research processes at General Mills
The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product …