Strengthening UX Research: What UX leaders are changing to stay relevant
Strengthening UX Research: What Coca-Cola, Yahoo, ADP & The Weather Company Are Rebuilding to Stay Relevant UX research is not lacking recognition. In most product …
Tag: UX Research
Pepsi on Embedding UX Research to Shape AR, VR, Voice and Multimodal UX
Embedding UX Research to Drive Adoption in AR, VR, Voice and Multimodal Experiences As organizations experiment with AR, VR, voice, and other multimodal technologies, UX …
How Coca-Cola Measures Real-World UX: Turning Physical Experience into Business Impact
Coca‑Cola UX: Turning Emotional and Physical Experiences into Measurable Impact As the leading platform for insights and innovation in user experience research, UX360 North America …
Embedding UX Research Across AI-Enhanced Design Systems
Embedding UX Research Across AI-Enhanced Design Systems As UX evolves toward AI-enhanced, adaptive systems, embedding research directly into design has never been more critical. Ahead …
AI / UX360 / White Papers
CREATE, SHOW, TEST: Optimizing freenet’s digital assets with the “digital experience Sandbox”
CREATE, SHOW, TEST: Optimizing freenet’s digital assets with the “digital experience Sandbox” This whitepaper presents key findings from a user experience research initiative conducted by …
In Your Ears And On Your Desk – The UX Research Reading And Podcast List (updated 2026)
In Your Ears and On Your Desk: The Ultimate UX Research Reading and Podcast List One question we frequently encounter during networking breaks at our …
Breaking Free from UX Research Constraints: Transforming Insights into Strategic Intelligence
Breaking Free from UX Research Constraints: Transforming Insights into Strategic Intelligence Exclusive UX360 Virtual Interview In the lead-up to the UX360 Virtual Research Summit, we had …
Featured / Latest / speaker interview / UX360
UX Research in Action: Navigating the Feedback Maze to Engage the Right Audience
UX Research in Action: Navigating the Feedback Maze to Engage the Right Audience UX360 Virtual Speaker interview with Olga Ziegelman, Senior Manager UX Research …
Qualitative Research, Quo Vadis? A Wake-Up Call: A Disregarded Competition Takes Over The Market Research Business
Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to …
Will UX research kill market research?
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead …