by 97% of market researchers say they will likely adopt new virtual techniques in the long-term that will enable them to conduct virtual research, according to a Remesh study. The dramatic shift to online research in 2020 and 2021, and particularly the use of artificial intelligence, has already fueled substantial change in the industry. So, what does that mean for the future of market research, and how should researchers continue to adapt?
CUSTOMERS WANTED YOUR PRODUCT YESTERDAY
Fast and furious – the first few words that come to mind when we think about the market research and insights industry in its current form. Whether talking about Amazon’s breakneck package delivery speed or the pace of our twitter feed delivering news faster than traditional media outlets, consumer appetites are accustomed to an almost inhuman turnaround time.
Likewise, gone are the days when a product takes years to develop, and days to deliver. In the age of the hyperconnected customer, that means speed and personalisation are essential. In fact, 55% of all mobile consumers will spend 15 seconds or less on a website before leaving, which means if web surfers are not delivered or shown exactly the type of product they’re after, they’re more likely to leave a site than go on sleuthing.
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HOW DO YOU STAY UP TO SPEED ON AI?
Remesh put together a complimentary research guide to cover some of the key points to know, such as which pieces of your research processes are the best suited for AI, and how, when utilized appropriately, it will increase the speed with which research can be delivered.
The report also looks at the future of the industry and which steps are most suited to AI technology. Finally, the report has a step-by-step guide to help insights teams to implement AI and stay ahead of the curve.
Download the full report, “The State of AI in Market Research: 2021” here: https://hello.remesh.ai/the-state-of-ai-in-market-research-2021
