ATP Podcast with Matt Roberts

Podcast: How F1 Is Driven By Research And Data Analytics

Matt Roberts, Global Research Director for Formula One joins Graham D Brown on Asia Tech Podcast to share his story, his love for research and sports. He tells us how F1 uses the Terabytes of data generated by them in the decision making process across the entire sporting spectrum and how the world of data & research has evolved over the past 2 decades leading to a clear distinction between claim & reality owing to the superior quality of data generated now.

Listen to the podcast to know more about what goes on behind the scenes for marketing & promotion of the sport and events at F1, his take on Esports and how F1 is embracing this upcoming phenomenon.

Podcast is also available on Spotify and iTunes.


About Matt Roberts

Matt has 15 years of market research and analytics working across Radio and press before moving into world of sport in 2008 when he took over as Head of EMEA Research at Eurosport. He headed up insight teams at ESPN, BT Sport and Sky Sports before joining F1 as Global Research Director in June 2017. At F1 he is responsible for all data and insight which helps drive fan engagement and commercial revenue opportunities within the sport.


Matt Roberts Speaking at MRMW APAC 2019

Matt is one of the featured speakers of our upcoming MRMW conference which is all set to kick off on Feb 20-21 in Singapore. Matt will be sharing how Formula One is driving commercial opportunities at F1 races with WiFi analytics and technology. His session will focus on:

  • Understanding the physical interaction and behaviors of attendees at a Grand Prix
  • Measuring the impact of a location at the Grand Prix through collaboration
  • Uncovering fans behavior to improve fan experience

About MRMW APAC 2019

Every year, insight professionals come together at MRMW as a community to discuss the latest tech and trends in the industry. This year, MRMW APAC’s agenda is fully-packed with thought-provoking sessions covering the latest on insight automation, voice tech, data science, digital research, DIY research and artificial intelligence.

Meet top speakers from Formula One, Amazon, Spotify, Go-Jek, P&G, L’Oreal, Mondelēz, Income, Intel, Citi, Honestbee, Mastercard, Traveloka, Spotify, Shopee, Insightzclub, Ipsos, Kantar, Borderless Access and many more! Join us on Feb 20-21 in Singapore to explore the future of insight automation with the top experts of MR industry. Book your tickets now!

Credits: Asia Tech Podcast


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