2021 Global Market Research Conferences

2021 Global Market Research Conferences

Like every year, we have listed the most important consumer insight and market research conferences taking place in 2021. After a complete shift to virtual, the first organisers are starting to offer live or hybrid events in the second half of 2021. Check out the MRMW and Qual360 conferences in APAC and Europe for example.

The year 2020 changed the world, and market research, as we know it. Now more than ever businesses need to adjust to a new reality and embrace change. New technologies, bold strategies and forward thinking will help pave the way out of the crisis. Important industry events like those organised by Merlien Institute help sharing the knowledge and spreading the news about innovative new approaches.

While the chance for large, trade show style events are very slim with participants not keen to expose themselves to big crowds, small and highly focused conferences are in the best position to switch back to face-to-face events quicker. The number of online events continues to grow with an increased acceptance of video based solutions around the world. On the other hand, the influx of free, marketing focused online conferences has led to a drop of quality and  conference fatigue by market researchers. The number of low quality, free marketing events has not helped the industry. Many of these events are likely to disappear again when participants move beyond a trial and error phase. In the long run professionally organised, specialised events will prevail. Organising a high quality conference takes more than a Zoom or Webex subscription and some smart marketing.

At the same time, the forced switch to online may also lead to some innovative new formats, initially in the form of hybrid events. Combining the best of both worlds may just be the future for market research and consumer insight conferences beyond 2022. Already producers and presenters are fully embracing the new creative options that video productions offer for online events.

Consumer Insight and Market Research Conferences 2021

January 27-29Media Insights and Engagement ConferenceNew Orleans, Louisiana, USA
January 29-312020 QRCA Annual ConferenceAustin, Texas, USA
February 5-62020 QRPharma Market Research Conference USANewark, New Jersey, USAPharma Market Research Conference
February 11-12, 20202020 Quirk's Event – LondonLondon, UKQuirk's
February 14-162020 AMA Winter Academic ConferenceSan Diego, CA, USA
AMA - American Marketing Association
February 17-19QUAL360 Europe 2020Berlin, GermanyMerlien Institute
Feb 24-25
Ethnographic Qualitative Research ConferenceFlamingo Las Vegas, Las Vegas, USAEQRC
March 3-4, 20202020 Quirk's Event – New YorkBrooklyn, New York, USAQuirk's
CancelledPAA 2020 Annual MeetingWashington, D.C., USAPAA - Population Association of America
May 12CX Talks: The Customer Experience Summit Dallas 2020Dallas, USACX Talks
May 1-32019 Qualitative Methods ConferenceBrisbane, AustraliaAustralia
June 1-2Brand Marketing Summit EuropeLondon, UKIncite Group
July 14-162019 Quirk's Event – ChicagoVirtualQuirk's
July 22-23QUAL360 North America 2020VirtualMerlien Institute
September 1-2QUAL360 Asia-Pacific 2020VirtualMerlien Institute
September 9-11IIeX 2020VirtualGreenbook
September 14-15CX Talks: The Customer Experience Summit Chicago 2020Chicago, USACX Talks
Sep 30- Oct 1MRMW North America 2020VirtualMerlien Institute
October 26-27CX Talks: The Customer Experience Summit Atlanta 2020Atlanta, USACX Talks
November 17-18MRMW Asia-Pacific 2020VirtualMerlien Institute
December 1-2MRMW Europe 2020Amsterdam, NetherlandsMerlien Institute

Merlien’s Consumer Insight and Market Research Conferences 2021

Virtually, hybrid or face-to-face, the global MRMW and Qual360 conference series are covering market research and consumer insights on a global scale. Taking place in Asia, North America and Europe every year since 2008 they bring together client side researchers, international agencies and innovative solution providers. Coming up next will be the co-located MRMW and Qual360 editions in Europe and Asia:

Europe: October 20&21, 2021 Berlin – https://www.eu.insightextravaganza.com

APAC: November 10&11, 2021 Singapore – ttps://www.apac.insightextravaganza.com


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