When Empathy is Hard – Finding the Best Way to Connect with Consumers
We talk about empathy – a lot. It’s a core principle that underpins everything we do at Seek. We believe it’s the best way to …
Category: QUAL360
Are market research bots taking over?
Exciting new technological innovations, scientific advancements and new and interesting research techniques are fuelling a bright new era of qual. Massive opportunities are being presented …
Qual360 Europe 2017 – Post Conference Notes
For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record …
Across time (zones) and space: qualitative research in a Brussels “war room”, Chinese living rooms, and Kenya’s youth scene
If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It …
You can’t always know what you want (but quallies do)
Last week was special in many ways, first, Amsterdam showed itself unusually sunny for February and second, we hosted the largest Qualitative360 Europe conference yet. …
Structured Chaos: Video as Mass Qualitative Data
We all know video is great. It illuminates, it inspires, it makes insight tangible, and it brings the ‘voice of the customer to the boardroom’. …
Why join Qualitative360 in Washington D.C.
We can tell you that we love Qual360 all day long. But wouldn’t it be better to hear from some of the speakers who invest …
5 interesting facts about mobile phones
Mobile phones are so powerful they could send a rocket into space, well sort of. This is just one of the five interesting facts included …
Case Study: Uncovering Real Foodservice Insights through Communities
Organizing exhibitions is one of the three activities of the GL events group, company operating on the event communication market since 1978. With 250 B2B …
7 Reflections and Predictions about Qual Research that you can take to the Bank in 2017
The points below are not only predictions for 2017 – they are shifts and groundswells that we are experiencing right now and will only accelerate …