Finding the right tools with a little magic in a winery experience
Have you ever had a bad tasting room experience at a winery? Good news! With customer experience measurement becoming more and more ingrained in the …
Category: QUAL360
Leverage Social Media for Qualitative Market Research
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …
QUAL360 Conference Series 2019 – Call for Papers is Now Open!
Merlien Institute is thrilled to announce that the Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series is now open! The conferences will be …
2019 Global Market Research Conferences
Below is the compiled a global list of market research related conferences planned in 2019. If you would like to add an event to our …
A Review of Qualitative360 North America 2018 Conference
A snow storm, a march for life and airport closures kept Washington in the news in the month of March. Despite the disruptions, over a …
12 crucial tips to designing smartphone qualitative that gets great insight
Over the Shoulder has been helping put smartphone-based qualitative into the toolkit of qual researchers and insight seekers for almost nine years now. We’re often asked …
How Millennials and Gen-Z are transforming Qualitative Research
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an …
QUAL360 Europe 2018 – Innovative Approaches to the Question: “Why?”
Last week the Qual360 Conference was in Berlin for its annual European event. Running over 2 days, and now in its 8th year, this dedicated …
Insights Visualization: The Power of Infographics in Research
Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. …
QUAL360 Europe 2018: Scott Weiss of Babble Exploring The Ecology of UX
Combining the user experience research can prove to be more valuable as it can give you direction about how a product or solution should be …