Leverage Social Media for Qualitative Market Research
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …
Leading the Technology Revolution in Market Research and Qualitative Techniques
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …
Merlien Institute is thrilled to announce that the Call for Papers for the QUAL360 Global Qualitative Market Research Conference Series is now open! The conferences will be …
Below is the compiled a global list of market research related conferences planned in 2019. If you would like to add an event to our …
A snow storm, a march for life and airport closures kept Washington in the news in the month of March. Despite the disruptions, over a …
Over the Shoulder has been helping put smartphone-based qualitative into the toolkit of qual researchers and insight seekers for almost nine years now. We’re often asked …
In today’s time, millennials and Gen Z can be seen as the leaders of the digital age. Their product choices and shopping preferences have an …
Last week the Qual360 Conference was in Berlin for its annual European event. Running over 2 days, and now in its 8th year, this dedicated …
Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. …
Combining the user experience research can prove to be more valuable as it can give you direction about how a product or solution should be …
QUAL360 Europe 2018 is the gold standard event for the qualitative research community which will be held on February 7-8 in Berlin, Germany. QUAL360 has always …