Changing research processes at General Mills
The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product …
Category: QUAL360
Keeping up with the pace of change – the innovative face of qualitative research
Whether we are discussing the growing importance of qualitative research technologies or the way we leverage mixed methods, it all Whether we are discussing the …
Major brands speak about qualitative research as a source of competitive advantage
One of the hardest, yet most crucial, aspects of marketing research is to decode consumers’ decision making processes. Companies need to go beyond numbers to …
QUAL360 North America 2017 – Live Streaming Page
[content_protector password=”ilovequal360″ cookie_expires=”1 days” identifier=”ilovequal360″ ] This is a test page for live streaming Qualitative360 North America 2017 is organized by the Merlien Institute and …
A Quick Review of Mobile Apps for Qualitative Research
Research and Mobile seem to be getting well along together. With all the capabilities mobile has to offer and the need for the research industry …