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Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

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Category: QUAL360

A story of 365 days’ resilience – A qualitative study on Indonesian consumption during downturn
QUAL360

A story of 365 days’ resilience – A qualitative study on Indonesian consumption during downturn

by Jens CornelissenSeptember 8, 20160

Economic growth in Indonesia has fallen to the lowest level for almost five years, according to the latest data, but still having a stronger position …

Call for Papers for Qual360 Europe 2017 – The Rise of Big Qual
Call for Papers / QUAL360

Call for Papers for Qual360 Europe 2017 – The Rise of Big Qual

by Jens CornelissenSeptember 6, 20160

QUAL360 Europe 2017 will take place on Feb 15-16 in the beautiful city of Amsterdam. The Call for Papers is now open! Inspire us with …

Changing research processes at General Mills
QUAL360

Changing research processes at General Mills

by Jens CornelissenAugust 26, 20160

The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product …

Keeping up with the pace of change – the innovative face of qualitative research
QUAL360

Keeping up with the pace of change – the innovative face of qualitative research

by Jens CornelissenAugust 16, 20160

Whether we are discussing the growing importance of qualitative research technologies or the way we leverage mixed methods, it all Whether we are discussing the …

Major brands speak about qualitative research as a source of competitive advantage
QUAL360

Major brands speak about qualitative research as a source of competitive advantage

by Jens CornelissenJuly 29, 20160

One of the hardest, yet most crucial, aspects of marketing research is to decode consumers’ decision making processes. Companies need to go beyond numbers to …

QUAL360

QUAL360 North America 2017 – Live Streaming Page

by Jens CornelissenMarch 8, 20160

[content_protector password=”ilovequal360″ cookie_expires=”1 days” identifier=”ilovequal360″ ] This is a test page for live streaming Qualitative360 North America 2017 is organized by the Merlien Institute and …

QUAL360

A Quick Review of Mobile Apps for Qualitative Research

by Jens CornelissenJuly 17, 2012May 9, 20240

Research and Mobile seem to be getting well along together.  With all the capabilities mobile has to offer and the need for the research industry …

Posts pagination

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Driving growth in Pepsico through multicultural empathy

April 29, 2022April 24, 2023
Qualitative Research

Scaling up Qualitative Findings: The Hundred Voices Program at Colt

January 20, 2021

A journey in connecting changing customer perceptions with Microsoft

April 14, 2022March 15, 2023

Effectively communicate with non-researchers through storytelling | Google

May 13, 2022April 24, 2023

How to Advance Your Organization’s Voice of the Customer Strategy

April 4, 2022March 15, 2023
LinkedIn on Preparing Tomorrow’s UX Research Leaders: Influence Without Authority

LinkedIn on Preparing Tomorrow’s UX Research Leaders: Influence Without Authority

May 8, 2025

UX Design Leadership: Embedding a UX-Centric DNA in Enterprise

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Strategic UX Research and Design for Platform and Ecosystem Experiences

Strategic UX Research and Design for Platform and Ecosystem Experiences

April 28, 2025
How Remote AI-Moderated UX Testing Helps Product Teams Stay Ahead

How Remote AI-Moderated UX Testing Helps Product Teams Stay Ahead

April 28, 2025
How Will AI Impact UX Research Development in the Next Ten Years?

How Will AI Impact UX Research Development in the Next Ten Years?

April 28, 2025April 28, 2025
Crafting Compelling Narratives in Qualitative Research for 2024 - Maximizing Insights: Big Data in Qualitative Research

[…] adjusting how they share their findings, researchers can make sure their work has a big impact on their audience1314.…

Leveraging Big Data in Qualitative Research in 2024 - Transforming Qualitative Research at Babbel

[…] Jennifer Dorman at Babbel recommends a number of tools she uses for different parts of automation and analysis. Dorman…

consumer centricity cannot be an afterthought in 2023 - How do you adapt to meet the needs of the fast changing consumer market?

[…] How do you adapt to meet the needs of the fast changing consumer market? Brands that are iteratively learning…

consumer centricity cannot be an afterthought in 2023 - Avatars, the gateway to qualitative research in the metaverse

[…] Avatars, the gateway to qualitative research in the metaverse : To understand the many possibilities of the Metaverse, a…

consumer centricity cannot be an afterthought in 2023 - Triggering impulse by disrupting the shopper journey at Mondelez

[…] Triggering impulse by disrupting the shopper journey at Mondelez : Mondelez’ Global Head of Shopper Insights & Analytics, Cristina…

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