Without Truth, there is No Future for AI
WITHOUT TRUTH, THERE IS NO FUTURE FOR AI Artificial intelligence is here, but trust from users and employees will be vital if it is to …
Category: White Papers
Sample Sizes in Qualitative Market Research: Striking a Balance
Sample Sizes in Qualitative Market Research: Striking a Balance Unlock qualitative market research success with optimal sample sizes. Learn to balance insights and data saturation …
What is Culture ?
What is Culture? Culture is a term that is often used in various contexts, but what does it really mean? In anthropology, culture refers to …
A Comprehensive Approach: Blending Qualitative Research, Social Listening, and Consumer Insights
A Comprehensive Approach: Blending Qualitative Research, Social Listening, and Consumer Insights The adage that “change is the only constant” may sound trite, but for many …
The influence of Generative AI on the insights industry
“With great power comes great responsibility.” The marvel sentiment stands right for the implications of Generative Ai. This technological transformation has embarked on an era …
Online Product Testing: A Market Research Revolution
Evolving market research with online testing Navigating market research in the post-pandemic era can pose challenges. Whilst we have largely returned to our pre-pandemic MO, …
The power of mental availability in brand tracking
Brand Health Tracking based on Mental Availability By Louise Leitsch In today’s fiercely competitive market, building a strong brand presence is crucial for businesses seeking …
What Knowledge Management 3.0 Means for Insights Teams
What Knowledge Management 3.0 Means for Insights Teams Imagine it’s the year 2003. Touch screens and 3G mobile/internet services have been launched. People have been …
Mixed-Methodology: Attest’s Data Quality Revolution
At Attest we talk a lot about the mixed-recruitment and mixed-reward methodology we apply to our research sample. It’s because we’re proud of it. We …
Insights to Innovation: How Fastuna Develops Concepts using Consumer Feedback
At Fastuna we have been helping our clients to simplify decision-making and to integrate best practice approaches into their workflows for many years now. We …