UX360 Conference Expands to the U.S. in 2026 in Partnership with SCAD

Merlien Institute and SCAD Collaborate on bringing the highly successful UX360 conference to the United States in April 2026

Merlien Institute, the leading organizer of conferences for the user research and market research communities, is partnering with the Savannah College of Art and Design (SCAD) to bring its UX360 Research Conference to the United States in 2026. The conference is scheduled to take place at SCADshow in Atlanta, GA and will create a unique link between SCAD’s student body and the professional UX community. 

The inaugural US edition of UX360 will follow the trusted Merlien Institute conference format, with a highly focused, single-stream conference track, an interactive social area with exhibits and networking spaces, as well as newly added poster presentations by SCAD students as well as dedicated sessions bridging academia and industry. 

“We are extremely pleased to have found such a strong partner for bringing our UX360 conference to the US”

— says Merlien CEO, Jasper Lim.

“This collaboration will enable us to connect SCAD’s highly acclaimed UX research program with global industry leaders from our network and foster new collaborations between students, researchers, and practitioners.”

“This partnership represents a transformative opportunity to bridge academic excellence and industry practice. By hosting UX360 at SCAD Atlanta, we’re not just bringing world-class UX professionals to our students—we’re creating meaningful connections that will shape the next generation of design leaders,”

— said Jesús Rojas Ache, vice-president of SCADpro and innovation.

“Our students will have unprecedented access to engage with industry professionals through portfolio reviews, poster presentations, and mentorship opportunities, while our global partners will discover emerging talent at the forefront of applied UX innovation.”

The inaugural US edition of UX360 is scheduled for April 22–23, 2026. For more information about UX360 2026 please visit: https://na.ux360summit.com/

About Merlien Institute:

Merlien Institute is an established B2B events organiser and think-tank, founded in 2008, dedicated to delivering exceptional value to user research, consumer insight, and marketing research professionals.

With over a decade of experience, it has built a reputation for providing high-quality information and networking opportunities to its clients.

For more information please visit merlien.com

About SCAD:
SCAD is a private, nonprofit, accredited university, offering 100 graduate and undergraduate degree programs across locations in Atlanta and Savannah, Georgia; Lacoste, France; and online via SCADnow. SCAD enrolls approximately 18,500 undergraduate and graduate students from more than 100 countries. The future-minded SCAD curriculum engages professional-level technology and myriad advanced learning resources, affording students opportunities for internships, professional certifications, and real-world assignments with corporate partners through SCADpro, the university’s renowned research lab and prototype generator. SCAD has earned top rankings for degree programs in interior design, architecture, film, fashion, digital media, and more. Career success is woven into every fiber of the university, resulting in a superior alumni employment rate. A 2025 study found that 99% of recent SCAD graduates were employed, pursuing further education, or both within 12 months of graduation. SCAD provides students and alumni with ongoing career support through personal coaching, alumni programs, a professional presentation studio, and more. Visit scad.edu.

Press contacts:

For Merlien Institute: Catalina Penuela, Marketing Manager, Merlien Institute (catalina@merlien.org)

For SCAD: Wendy Gardner, Sr. Director of PR, SCAD (wgardner@scad.edu)