…and they lived happily ever after!
No, this is not another blog post on how miserable 2020 was and how grateful we are to see it over (almost)….and no, there is …
Category: MRMW
Merlien COVID-19 Report 2020 – The Impact of the Corona Pandemic on Consumer Insight Strategies
Background The COVID-19 outbreak that began in December 2019 has affected millions of lives and has taken a toll on economies worldwide. Amidst the global …
How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021
As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the …
Pre-conference Interview: #flocks: Unpicking Communities on Twitter – Combining Data with Quant & Qual Research for Deep Insights
As part of our pre-conference interviews, we recently spoke with one of the speakers of MRMW EU 2020 Virtual, Jessica Percival, Research Analyst at Twitter. She …
Listen to Your Customers but Don’t Believe Them: Rational Mind Vs Subconscious
The MRMW EU 2020 Virtual event is happening next week on December 1-2 and as part of our pre-conference interviews, we recently spoke with Marcel Paquay, …
Global Market Research Conferences 2021
The Merlien Institute has announced the dates for its 2021 MRMW and QUAL360 global market research conference series. Adapting to the new reality, the conferences …
The Role of Technology in the Future of Insights Activation
Technology is a powerful catalyst for innovation across the world. In the Insights Industry especially, technology continues to have a great role in innovating every …
2020 – The Year That Never Was!
Today I had a shock…. I looked at my calendar and it was mid-October already…. The past 10 months warped into a black hole called …
Pre-Conference Interview: Finding the Human in The Data Stack – How PepsiCo Leverages Data Science and Human Empathy to Unlock Rich Consumer Insight
The MRMW NA 2020 Virtual event is happening this week on the 30th September and 1st October and amongst our key speakers from leading global …
Powering The Next Generation of Insights
Some say that data is the new oil because these days it powers some of the most innovative companies on the planet. But data isn’t …