Leading the Technology Revolution in Market Research and Qualitative Techniques
Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI Adapting to and foreseeing cultural trends is essential for businesses in today’s …
Elevating Market Insights: Refine Tools for Efficiency & Value Yas Parchizadeh – Foundational Insights Manager at eBay Yas has worked across the marketing spectrum in …
When Innovation Fails: Leveraging Qual at Quant Scale for Innovation Success Navigating the innovation journey is like trying to guide a balloon through a corridor …
The Future of Qualitative Research: Q&A with a Global Qual Leader Are you ready to take your qualitative research to the next level? With technology …
Advancing Social Media Research at Nestle Social media research has made a huge impact on how organisations can better understand their stakeholders. Now AI is …
WITHOUT TRUTH, THERE IS NO FUTURE FOR AI Artificial intelligence is here, but trust from users and employees will be vital if it is to …
Sample Sizes in Qualitative Market Research: Striking a Balance Unlock qualitative market research success with optimal sample sizes. Learn to balance insights and data saturation …
What is Culture? Culture is a term that is often used in various contexts, but what does it really mean? In anthropology, culture refers to …
The excitement for Qual360 Europe 2024 is building and today we are speaking with Nathalie Blanchon, Senior Consumer Insight Specialist at Nestlé about her work …
A Comprehensive Approach: Blending Qualitative Research, Social Listening, and Consumer Insights The adage that “change is the only constant” may sound trite, but for many …
