Youth Qual Research: Balancing Human Insight and Technology at Globe Group
Youth Qual Research: Balancing Human Insight and Technology at Globe Group Editor’s Note: Abel Capco is Head of Insights Business Partners, Customer Intelligence at Globe …
Category: QUAL360
Evolving Qualitative Research: Human-Centered Insights, Agile Methods & AI Integration
Evolving Qualitative Research: Human-Centered Insights, Agile Methods & AI Integration Ahead of the annual gathering of qualitative research professionals at QUAL360 APAC in Singapore, we’re …
How Qualitative Research Shaped Consumer Loyalty for Reckitt’s Finish and Durex
How Qualitative Research Shaped Consumer Loyalty for Reckitt’s Finish and Durex Understanding consumer behavior goes far beyond tracking conventional metrics like website traffic, conversions, or …
Why qualitative UX research is one of the best use cases for AI
Why qualitative UX research is one of the best use cases for AI A white paper from Knit There are probably hundreds of use cases …
The State of Client Engagement in Digital Qualitative Research: A 2025 Perspective
The State of Client Engagement in Digital Qualitative Research: A 2025 Perspective A White Paper from Sago Over the last couple of years, the insights …
How Reddit captures the value of invisible influence and asynchronous data
How Reddit captures the value of invisible influence and asynchronous data Interview with Rob Gaige, Global Head of Insights at Reddit – Qual360 NA Summit …
From Data to Human Stories: How Play is Revolutionizing Qualitative Research
From Data to Human Stories: How Play is Revolutionizing Qualitative Research A Qual360 NA Speaker Interview with Tasja Kirkwood, VP of Global Consumer Insights at …
How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research
How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research A Qual360 EU Speaker Interview with Marta Tkaczyk, Market Research Coordinator at LOTTE Wedel Marta …
How Can Qualitative Researchers Leverage AI to Create Personas?
How Can Qualitative Researchers Leverage AI to Create Personas? A Qual360 EU Speaker Interview with Laurens Van der Hoeven, Insights Manager at Philips Laurens is …
One Size Doesn’t Fit All: Tailoring Consumer Insights Across Global Markets with AI
One Size Doesn’t Fit All: Tailoring Consumer Insights Across Global Markets with AI Insights from BoltChatAI Understanding local markets isn’t just an added bonus in …