How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research
How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research A Qual360 EU Speaker Interview with Marta Tkaczyk, Market Research Coordinator at LOTTE Wedel Marta …
Category: qualitative research
How Can Qualitative Researchers Leverage AI to Create Personas?
How Can Qualitative Researchers Leverage AI to Create Personas? A Qual360 EU Speaker Interview with Laurens Van der Hoeven, Insights Manager at Philips Laurens is …
Supercharged Innovation in the Insights Industry. Battle of the Titans: human versus machine
Supercharged Innovation in the Insights Industry Battle of the Titans: human versus machine Thomas Troch, Global Client Partner at Human8 Annelies Verhaeghe, Head of Platform …
The Future of Qualitative Research From Booking.com : AI and Qualitative Breakthroughs
The Future of Qualitative Research From Booking.com: AI and Qualitative Breakthroughs Interview with Qual360 EU speaker- Omar Calls Alvarez, Senior UX Researcher at Booking.com …
Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights
Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had …
Unlocking the Cosmic Code of Consumer Behaviour
Unlocking the Cosmic Code of Consumer Behaviour How Zodiac Traits Can Supercharge Your Marketing Magic by Inqognito Insights The future of marketing? It’s deeply personal. …
How Qualitative Research Identifies Jobs to Be Done: A Sneak Peek into Sanofi’s Session at QUAL360
How Qualitative Research Identifies Jobs to Be Done: A Sneak Peek into Sanofi’s Session at QUAL360 Asia Speaker Interview with Percival Pastrana, AMEA Consumer Science Lead, …
Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 EU
Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had the pleasure …
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence?
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence? As AI and machine learning reshape qualitative research, the real question isn’t just …
The Rise of Conversational AI in Market Research
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like …