QuaL360 North America 2022

The best way to talk to someone is to listen – Video talk at QUAL360 North America 2022

At the QuaL360 North America 2022 conference in Washington D.C., Jessica Southard, Senior Insights Leader at MARS discussed the importance of human connection and how modern living has resulted in people being more alone than ever before. Multiple studies have shown that a lack of human connection can lead to weak immune systems, dementia, depression, and even death. She argues that the future of research and insights should involve finding creative ways to get closer to consumers and make it about them, including asking them about their problems and ideas, and integrating a more human element into survey design. She also provided some tips on how to enter a conversation with the end goal of listening more than talking, and how to use research to create meaningful connections with consumers. Check out the full video presentation below:

Interested about QUAL360? Why not join us live at our 2023 edition of QUAL360 NA conference on 8-9 March in Washington D.C. More info on website: http://na.qual360.com

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Jasper Lim

Jasper Lim is the CEO of Merlien Institute. He frequently reviews the state-of-art of the marketing research industry. Apart from his daily work, Jasper serves as an Editorial Board Member for the International Journal of Work Innovation. He is also an accomplished qualitative researcher with several peer-reviewed academic publications to his name.

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