Beyond Satisfaction: Enhancing customer feedback with innovative metrics at Porsche
Learn from Porsche how to deep dive into customer satisfaction metrics in the new era of market research MRMW: Without giving too much away – …
Category: Conference Presentations
How IKEA uses a visual platform called Open Home to understand the everyday lives of their customers
Understanding life at home: How IKEA uses a visual platform called Open Home Introducing home visits at IKEA: History and future Combining research performed by …
McDonald’s Keynote at MRMW 2023: Leveraging foresight to anticipate disruption in volatile times
Watch our featured MRMW 2023 keynote by Joanna Lepore, Global Director of Foresights, McDonald’s. Leveraging foresight to anticipate disruption in volatile times Bringing foresight into …