Leading the Technology Revolution in Market Research and Qualitative Techniques
The Future of Qualitative Research From Booking.com: AI and Qualitative Breakthroughs Interview with Qual360 EU speaker- Omar Calls Alvarez, Senior UX Researcher at Booking.com …
Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had …
Slow and Expensive or Deep and Human – Stereotypes About Qualitative Research Researchers are well aware of the concepts of bias and stereotypes. But how …
Unlocking the Cosmic Code of Consumer Behaviour How Zodiac Traits Can Supercharge Your Marketing Magic by Inqognito Insights The future of marketing? It’s deeply personal. …
How Qualitative Research Identifies Jobs to Be Done: A Sneak Peek into Sanofi’s Session at QUAL360 Asia Speaker Interview with Percival Pastrana, AMEA Consumer Science Lead, …
Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had the pleasure …
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence? As AI and machine learning reshape qualitative research, the real question isn’t just …
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like …
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina QUAL360 APAC Speaker Interview with Jan Bacani, Group Manager, Universal Robina In the lead-up …
QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative …
