Insights Visualization: The Power of Infographics in Research
Visual storytelling is one of the hottest trends in research and insights. Visual display of data is useful for both quantitative and qualitative market research. …
Category: QUAL360
QUAL360 Europe 2018: Scott Weiss of Babble Exploring The Ecology of UX
Combining the user experience research can prove to be more valuable as it can give you direction about how a product or solution should be …
What’s exciting about QUAL360 Europe 2018?
QUAL360 Europe 2018 is the gold standard event for the qualitative research community which will be held on February 7-8 in Berlin, Germany. QUAL360 has always …
Pre-conference interview with Barbara Schandl of Mondelez International
In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their individual needs and …
Researchers are using Virtual Reality to Capture Consumer Research Data
When it comes to new product development and product innovation, Virtual Reality(VR) technology offers limitless opportunities. At the recent 2017 QUAL360 Europe conference, Sabine Thermann …
QUAL360 Conference Series 2018 – Registrations are Open!
Qualitative360 (QUAL360) Conference Series 2018 — Berlin, Washington D.C., Singapore After the great success of QUAL360 events in 2017, we’re are excited to announce our …
Building Relationships in a Digital World
Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader …
Research The Researchers – Trends in APAC Qualitative Research
Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and …
Managing successful B2B research on highly specialised products
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder …
Is qualitative research missing innovation?
To many, the term ‘qualitative research’ still conjures up images of groups of people sat around a table being watched by teams of researchers from …