Maximizing your market research impact with Insights AI
Decoding Consumer Behavior: The Power of Insights AI in Modern Market Research The past few years have seen major shifts in consumer preferences and expectations, …
Category: White Papers
A One Stop Shop For Your UX Research Questions
Creating transformative experiences through continuous user engagement across the entire product life-cycle. Ipsos assists clients in developing transformative user experiences (UX) that span the entire …
The Importance Of Digital Accessibility Research
Digital accessibility Digital accessibility ensures that people with disabilities—which can be visual, auditory, motor, speech and cognitive—have the same access to digital products as everyone …
VoC Real-Time Revolution: Elevating Insights from Verified Buyers with Online Reviews Analysis
VoC Real-Time Revolution: Elevating Insights from Verified Buyers with Online Reviews Analysis In today’s interconnected world, where data is both abundant and essential, understanding consumer …
Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI
Harnessing Predictive Cultural Intelligence: Shaping the Future of Brand Engagement with Generative AI Adapting to and foreseeing cultural trends is essential for businesses in today’s …
When Innovation Fails: Leveraging Qual at Quant Scale for Innovation Success
When Innovation Fails: Leveraging Qual at Quant Scale for Innovation Success Navigating the innovation journey is like trying to guide a balloon through a corridor …
The Future of Qualitative Research: Q&A with a Global Qual Leader
The Future of Qualitative Research: Q&A with a Global Qual Leader Are you ready to take your qualitative research to the next level? With technology …
Without Truth, there is No Future for AI
WITHOUT TRUTH, THERE IS NO FUTURE FOR AI Artificial intelligence is here, but trust from users and employees will be vital if it is to …
Sample Sizes in Qualitative Market Research: Striking a Balance
Sample Sizes in Qualitative Market Research: Striking a Balance Unlock qualitative market research success with optimal sample sizes. Learn to balance insights and data saturation …
What is Culture ?
What is Culture? Culture is a term that is often used in various contexts, but what does it really mean? In anthropology, culture refers to …