The Rise of Conversational AI in Market Research
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like …
Category: White Papers
Mapping the Buyer’s Mind: Crafting Data-Driven Personas for AI-Powered Marketing Success
Mapping the Buyer’s Mind: Crafting Data-Driven Buyer Personas for AI-Powered Marketing Success White Paper publication by Semrush Buyer personas are the cornerstone of a successful …
Moving Beyond Paid Panels: Bullet-Proof Insights from Ready-to-Buy Customers
Moving Beyond Paid Panels: Bullet-Proof Insights from Ready-to-Buy Customers White Paper by Prelaunch Do you really trust paid panels and survey responses? Prelaunch ran a …
How Will Artificial Intelligence Shape the Future of Marketing and Business Operations?
How Will Artificial Intelligence Shape the Future of Marketing and Business Operations? Market Logic’s Insights for MRMW EU 2024 In the ever-evolving landscape of marketing …
Transforming Product Reviews into Revenue: How Consumer Feedback Drives Your Brand’s Success
Transforming Product Reviews into Revenue: How Consumer Feedback Drives Your Brand’s Success. Reviews, Sentiment Analysis and the Buyer Journey. White Paper by Revuze, Silver Sponsor …
Featured / Latest / MRMW / White Papers
AI’s Transformative Power: How Artificial Intelligence is Revolutionizing Market Research
AI’s Transformative Power: How Artificial Intelligence is Revolutionizing Market Research In today’s rapidly evolving market, Artificial Intelligence (AI) is revolutionizing how we conduct market research. …
AI / Consumer Insight / MRMW / White Papers
Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI
Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI Since the launch of ChatGPT, consumer research has transformed dramatically. …
Humanizing Online Research with AI: Enhancing Engagement and Data Quality
Humanizing Online Research with AI: Enhancing Engagement and Data Quality In recent years Epiphany’s concept of Conversational Design™ allowed us to improve the quality of …
Grasping the Basics: Combining Quantitative and Qualitative Research for Deeper Insights
Understanding the fundamental methodologies of quantitative and qualitative research is crucial in market research to decode consumer behavior, preferences, and product interactions. Each approach offers …
Making Innovation Success More Predictable
Innovation Success: Making It More Predictable Innovation success is crucial, yet navigating the innovation journey is like trying to guide a balloon through a corridor …