The power of data and social media for valuable consumer insights
Social (media) data combined with passive data from users’ personal devices have become a valuable and frequently used source of information for market researchers. However, …
Tag: market research conference
QUAL360 North America 2019: Post Conference Highlights
Clear blue skies welcomed the gathering of around one hundred quallies at the Gallup headquarters for what has now become an annual tradition, the QUAL360 …
Turning organizations into insight-driven firms with Augmented Intelligence
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. …
Qual’s future lies in helping brands to understand people on a true human level
Qual360 Europe is taking place in Amsterdam this May. In the run-up to the event we are talking to some of our speakers about their …
Market research in the age of data – Weeding out fake data to reveal true insights
Consumer research has changed dramatically over the past 20 years. Whilst there have been many positive advances enabled by the Internet and computers, other negative …
MRMW Asia-Pacific 2018 Round-Up: Part 1
June 27, 2018 marked the 6th time Merlien Institute hosted its industry leading MRMW APAC conference in Singapore. 180 attendees explored advancements in market research …
MRMW Market Research Conference Series 2017 – Call for Papers
Press Release, Berlin (Germany) Sep 29, 2016 The Merlien Institute has announced the Call for Papers for its 2017 MRMW Market Research Conference Series. The …