From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy
From Insight to Identity: Rethinking the Role of Market Research in Brand Strategy As the leading platform for market research innovation in Asia-Pacific, MRMW APAC …
Tag: market research
How Maersk Turns Customer Insights into Business Strategy in APAC
How Maersk Turns Customer Insights into Business Strategy in APAC As the leading conference for market research innovation and strategic insight in the Asia-Pacific region, …
AI / QUAL360 / White Papers
Why human understanding becomes the competitive edge in AI-driven marketing
The Human Spark Why human understanding becomes the competitive edge in AI-driven marketing By Tom De Ruyck, Chief Growth Officer at Human8 and Katia Pallini, …
How OCBC Leverages Qual Research to Drive CX Excellence
Beyond Post-Purchase Surveys: How OCBC Leverages Qual Research to Drive CX Excellence As the leading conference for market research excellence and innovation in the Asia-Pacific …
When Access Is Limited: Lessons in Qualitative Insight from Restricted Industries
When Access Is Limited: Lessons in Qualitative Insight from Restricted Industries Each year, Qual360 North America brings together the world’s leading voices in qualitative research, …
MRMW MENA 2025 — A Social Media Review
MRMW MENA 2025 — A Social Media Review Where AI, Empathy, and Cultural Intelligence Redefined the Future of Insights MRMW MENA 2025 in Dubai brought …
Designing for Difference: Embedding Insights to Localise UX/CX in MENA
Designing for Difference: Embedding Insights to Localise UX/CX in MENA MRMW: We are happy to have you with us. Without giving too much away – …
MENA / QUAL360 / White Papers
Decoding Gen Z’s Value Codes in Modern India
Decoding Gen Z’s Value Codes in Modern India Value Isn’t About the Price Tag — It’s About the Vibe By InQognito Insights | Presented at …
5 Skills Every Insight Professional Needs to Thrive in 2025 and Beyond
5 Skills Every Insight Professional Needs to Thrive in 2025 and Beyond Today, the insights and market research industry is worth a whopping $150 billion. …
Turning Customer Feedback into Actionable Insights: The TVH VoC Journey
Turning Customer Feedback into Actionable Insights: The TVH VoC Journey Editor’s note: Charlotte Vanbrackel is a seasoned Voice of the Customer (VoC) expert at TVH, …