Mastering simplicity in an overly complex world – Pure Leaf’s ‘No is beautiful’ campaign
The case study “Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was …
Tag: mrmw
MRMW 2021 – Notes on Day 3
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the …
A (post) Covid World – Day 2 of MRMW 2021
A big topic spanning the entire MRMW NA conference has been the (infamous) new normal and the impact of Covid-19 on the work environment. Two …
How Covid-19 Made Consumer and Market Insights Age Faster: The key skills market researchers will need to thrive in 2021
As consumers filled their shopping carts with toilet paper and bags of pasta, demand for goods with a lengthy shelf-life boomed in 2020. All the …
Pre-Conference Interview: Driving Strategy through Behavioral Insights
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, …
Will UX research kill market research?
Continuing our series of interviews with speakers for the upcoming MRMW Europe 2019 conference, we talked to WeTransfer’s Hélène van den Dries, UX Team Lead …
Explore the “Blackbox” of Digital Marketing – Roles (and Risks) in Insights
As digital marketing grows, the number of tools to manage social media also grows. New software solutions are promising to automate a majority of (digital) …
Consumer Insight Meets Data Science: Use Cases from MRMW North America 2019
As a consumer researcher, I’m fascinated by the growing application of machine learning and automation to our industry, but a lot of it still seems …
Combining Passive Data With Primary Research To Win Against Your Competition
Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most …
MRMW APAC 2019 – Post Conference Highlights
“I am not saying automation is bad. I am saying that for some purposes, there are limitations,” Evan Williams, Group Head of Research and Insights …