Leading the Technology Revolution in Market Research and Qualitative Techniques
The Human Spark Why human understanding becomes the competitive edge in AI-driven marketing By Tom De Ruyck, Chief Growth Officer at Human8 and Katia Pallini, …
The New Mandate for Qualitative Leaders: Embedding Intelligence, Accountability, and AI Discipline Introduction Qualitative research is no longer judged by the richness of its findings …
DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions At Qual360 North America, the world’s leading voices in qualitative research share how they turn observations into …
Making Existing Products Work Harder: How qual research unlocks opportunity in mature products At Qual360, we bring together experienced practitioners who are shaping how qualitative …
Agentic AI in Qualitative Research: Redefining Consumer Trust and Loyalty At Qual360 North America 2026, we speak with leading minds in qualitative research to capture …
When Access Is Limited: Lessons in Qualitative Insight from Restricted Industries Each year, Qual360 North America brings together the world’s leading voices in qualitative research, …
Inside Volkswagen’s Approach to Modern Consumer Insight QUAL360: Without giving too much away – what is the core message of your talk and what would …
Turning Qualitative Insights into Strategic Advantage: A Preview of Qual360 EU 2026 This year’s Qual360 Europe will bring together leading qualitative researchers from across industries …
AI Meets Human Insight: Qualitative Research at Honda R&D Kristen Fernandez Medina, Behavioural Science Lead at Honda R&D Europe, drives innovation by turning human behaviour …
How AI Is Transforming Qualitative Research: The Shift to Real-Time Understanding by Ester Marchetti, Co-Founder & Chief Innovation Officer at Bolt Insight For decades, qualitative …
