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June 29, 2026
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Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

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Tag: qual360

QUAL360 North America 2026: the Evolving Role of Qualitative Research
QUAL360 / qualitative research

QUAL360 North America 2026: the Evolving Role of Qualitative Research

by Kseniia PlyskaMarch 25, 2026March 25, 20260

QUAL360 North America: Human Insight, Decision-Making, and the Evolving Role of Qualitative Research Social Media Insights Review: Key Takeaways from Speakers, Attendees, and Industry Leaders …

QUAL360 Europe 2026 — A Social Media Review
QUAL360 / social media review

QUAL360 Europe 2026 — A Social Media Review

by Kseniia PlyskaMarch 15, 2026March 16, 20260

QUAL360 Europe 2026 — A Social Media Review Where AI, Human Judgment, and Cultural Insight Are Shaping the Future of Qualitative Research QUAL360 Europe 2026 …

Why human understanding becomes the competitive edge in AI-driven marketing
AI / QUAL360 / White Papers

Why human understanding becomes the competitive edge in AI-driven marketing

by Kseniia PlyskaFebruary 25, 2026February 25, 20260

The Human Spark Why human understanding becomes the competitive edge in AI-driven marketing By Tom De Ruyck, Chief Growth Officer at Human8 and Katia Pallini, …

The Operating Playbook for Qualitative Leaders: Inside Visa, Adobe, DSM-Firmenich & Aylo
AI / Latest / QUAL360 / qualitative research / Speaker Interviews

The Operating Playbook for Qualitative Leaders: Inside Visa, Adobe, DSM-Firmenich & Aylo

by Kseniia PlyskaFebruary 13, 2026February 24, 20260

The New Mandate for Qualitative Leaders: Embedding Intelligence, Accountability, and AI Discipline Introduction Qualitative research is no longer judged by the richness of its findings …

DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions
QUAL360 / qualitative research / speaker interview

DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions

by Kseniia PlyskaFebruary 10, 20260

DSM-Firmenich on Human-Centered Qualitative Research That Shapes Decisions At Qual360 North America, the world’s leading voices in qualitative research share how they turn observations into …

Making Existing Products Work Harder: How qual research unlocks opportunity in mature products
QUAL360 / qualitative research / speaker interview

Making Existing Products Work Harder: How qual research unlocks opportunity in mature products

by Kseniia PlyskaFebruary 10, 20260

Making Existing Products Work Harder: How qual research unlocks opportunity in mature products At Qual360, we bring together experienced practitioners who are shaping how qualitative …

Agentic AI in Qualitative Research: Redefining Consumer Trust and Loyalty
QUAL360 / qualitative research / speaker interview

Agentic AI in Qualitative Research: Redefining Consumer Trust and Loyalty

by Kseniia PlyskaFebruary 10, 20260

Agentic AI in Qualitative Research: Redefining Consumer Trust and Loyalty At Qual360 North America 2026, we speak with leading minds in qualitative research to capture …

When Access Is Limited: Lessons in Qualitative Insight from Restricted Industries
QUAL360 / qualitative research / Speaker Interviews

When Access Is Limited: Lessons in Qualitative Insight from Restricted Industries

by Kseniia PlyskaFebruary 10, 20260

When Access Is Limited: Lessons in Qualitative Insight from Restricted Industries Each year, Qual360 North America brings together the world’s leading voices in qualitative research, …

Inside Volkswagen’s Approach to Modern Consumer Insight
Latest / QUAL360 / qualitative research / Speaker Interviews

Inside Volkswagen’s Approach to Modern Consumer Insight

by Kseniia PlyskaJanuary 26, 20260

Inside Volkswagen’s Approach to Modern Consumer Insight QUAL360: Without giving too much away – what is the core message of your talk and what would …

Turning Qualitative Insights into Strategic Advantage: A Preview of Qual360 EU 2026
QUAL360 / qualitative research / speaker interview

Turning Qualitative Insights into Strategic Advantage: A Preview of Qual360 EU 2026

by Kseniia PlyskaJanuary 26, 20260

Turning Qualitative Insights into Strategic Advantage: A Preview of Qual360 EU 2026 This year’s Qual360 Europe will bring together leading qualitative researchers from across industries …

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UPCOMING EVENTS

MRMW Europe
Oct. 21 - 22 2026
Berlin - Germany
QUAL360 APAC
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Foto by Marija Zaric @Unsplash

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June 2, 2026
Diego Correa - 23876

We’re seeing the same tension play out in real time. AI is brilliant at helping us move faster – but…

Julia David - 23876

Looking forward to QUAL360 – especially to the discussions around the future role of qualitative insights. In practice, I see…

Shashank (Shawn) Bajpai - 23143

Looking forward to meeting you aswell

Jens Cornelissen - 23093

Hi everyone, some basic rules for engagement so this community is constructive and pleasant for everyone: - This community is…

Himanshu Sharma - 23093

Looking forward to meet industry peers and brands!

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