Leading the Technology Revolution in Market Research and Qualitative Techniques
How Qualitative Research Shaped Consumer Loyalty for Reckitt’s Finish and Durex Understanding consumer behavior goes far beyond tracking conventional metrics like website traffic, conversions, or …
Why qualitative UX research is one of the best use cases for AI A white paper from Knit There are probably hundreds of use cases …
5 Things to Ask Your Market Research Supplier (Especially When AI is Involved) A White Paper from Bolt Insight The world of market research is …
How Reddit captures the value of invisible influence and asynchronous data Interview with Rob Gaige, Global Head of Insights at Reddit – Qual360 NA Summit …
From Data to Human Stories: How Play is Revolutionizing Qualitative Research A Qual360 NA Speaker Interview with Tasja Kirkwood, VP of Global Consumer Insights at …
Sustainability and the AI Revolution: How They’re Shaping UX Research Exclusive Interview with Roger Rohatgi, Global Design Executive & Former Chief Design Officer at BP …
How LOTTE Wedel Meets Gen Z Expectations Through Consumer Research A Qual360 EU Speaker Interview with Marta Tkaczyk, Market Research Coordinator at LOTTE Wedel Marta …
UX Research: A New Approach to Problem-Solving with Propark Mobility’s Creative Director Megan Rotkowitz, Creative Director, Propark Mobility In the lead-up to the UX360 Virtual Research …
How Can Qualitative Researchers Leverage AI to Create Personas? A Qual360 EU Speaker Interview with Laurens Van der Hoeven, Insights Manager at Philips Laurens is …
One Size Doesn’t Fit All: Tailoring Consumer Insights Across Global Markets with AI Insights from BoltChatAI Understanding local markets isn’t just an added bonus in …
