Uncovering Cultural Insight in Market Research
Uncovering Cultural Insight in Market Research We are pleased to announce that Shawn Roy from Haleon will be joining us at the upcoming MRMW APAC …
Category: MRMW
Market Research in 2023 and beyond: Is it going to be man vs machine?
MRMW is famous for featuring the leading client voices in the industry across the global conference series. The star-studded closing planel of MRMW APAC 2023 …
Combining the science of data and the art of human understanding – MRMW APAC 2023 Highlight
As we prepare for MRMW APAC 2024, we re-live some of the highlights of our 2023 conference. One of the most highly rated presentations was …
The foresight function of the future: Leveraging storytelling in foresight
Presentation highlight: In the build-up to our MRMW 2024 series we are releasing a selection of our highest rated presentations. Sandeep Das’ keynote at MRMW …
Celebrating Success: Round-up of MRMW Europe 2023 from delegates
Below are Linkedin posts and snipplets from delegates describing their experience at MRMW Europe 2023 in Berlin! Elena Franceschini, Global Head of Consumer Insights – …
Online Product Testing: A Market Research Revolution
Evolving market research with online testing Navigating market research in the post-pandemic era can pose challenges. Whilst we have largely returned to our pre-pandemic MO, …
The power of mental availability in brand tracking
Brand Health Tracking based on Mental Availability By Louise Leitsch In today’s fiercely competitive market, building a strong brand presence is crucial for businesses seeking …
What Knowledge Management 3.0 Means for Insights Teams
What Knowledge Management 3.0 Means for Insights Teams Imagine it’s the year 2003. Touch screens and 3G mobile/internet services have been launched. People have been …
Mixed-Methodology: Attest’s Data Quality Revolution
At Attest we talk a lot about the mixed-recruitment and mixed-reward methodology we apply to our research sample. It’s because we’re proud of it. We …
Insights to Innovation: How Fastuna Develops Concepts using Consumer Feedback
At Fastuna we have been helping our clients to simplify decision-making and to integrate best practice approaches into their workflows for many years now. We …