The foresight function of the future: Leveraging storytelling in foresight
Presentation highlight: In the build-up to our MRMW 2024 series we are releasing a selection of our highest rated presentations. Sandeep Das’ keynote at MRMW …
Category: MRMW
Celebrating Success: Round-up of MRMW Europe 2023 from delegates
Below are Linkedin posts and snipplets from delegates describing their experience at MRMW Europe 2023 in Berlin! Elena Franceschini, Global Head of Consumer Insights – …
Online Product Testing: A Market Research Revolution
Evolving market research with online testing Navigating market research in the post-pandemic era can pose challenges. Whilst we have largely returned to our pre-pandemic MO, …
The power of mental availability in brand tracking
Brand Health Tracking based on Mental Availability By Louise Leitsch In today’s fiercely competitive market, building a strong brand presence is crucial for businesses seeking …
What Knowledge Management 3.0 Means for Insights Teams
What Knowledge Management 3.0 Means for Insights Teams Imagine it’s the year 2003. Touch screens and 3G mobile/internet services have been launched. People have been …
Mixed-Methodology: Attest’s Data Quality Revolution
At Attest we talk a lot about the mixed-recruitment and mixed-reward methodology we apply to our research sample. It’s because we’re proud of it. We …
Insights to Innovation: How Fastuna Develops Concepts using Consumer Feedback
At Fastuna we have been helping our clients to simplify decision-making and to integrate best practice approaches into their workflows for many years now. We …
Speaker Interview: The Integration of Technology and Human Desire in Modern Market Research
Talking modern market research with Bilge Balci MRMW has always been a leader in showcasing new technologies and the latest innovations in market research. At …
Speaker Interview: Technology’s transformative impact on client relations at HSBC
Where Technology Meets Client Sentiment Analysis At the MRMW EU 2023 conference, Gabriela Tennhard, Global Head of Market & Strategic Insights at HSBC, will speak …
What is MaxDiff and What are its Benefits?
What is MaxDiff and What are its Benefits? MaxDiff and What are its Benefits: MaxDiff, which is short for Maximum Difference Scaling, is a technique …