Healthy and happy – how mental health apps benefit from UX research
Growth of mental health services Even before Covid, demand for digital mental health services had been growing substantially – a trend that has only been …
Category: QUAL360
Co-creating the future with Pinterest: Using strategic foresight as a qualitative co-creation provocation
Our in-person Qual360 North America 2022 conference is back on March 8-9 in Washington D.C.. As all our speakers are preparing their upcoming presentations, we …
Reckitt Benckiser: How to Make Your Business More Consumer-Centric
Human connection powers brand trust and success. Consumers want to be seen and heard, not by an abstract entity who wants their money, but by …
Using AI to identify the emotive draw of the outdoors
Finding Common Ground: Using AI to link seemingly irreconcilable outdoors consumer groups It’s crazy how easy it is to get stuck in a rut doing …
The customer driven playbook by Microsoft
Microsoft scales customer empathy using teamwork At this year’s Qual360 event, Travis Lowdermilk (UX researcher with Microsoft), shares how Microsoft scales customer empathy using teamwork. …
Combining Technology and In-depth Qual to Improve OTT Experiences
Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a …
4 hot topics in market research right now: Learnings from the Insights Extravaganza Europe 2021
Learnings from the Insights Extravaganza Europe 2021 2 days, 42 sessions, 59 speakers/panelists (32 from the brand side and 27 from the supplier side), and …
Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research
The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us …
Global Market Research Events in 2022
Whether you are a Market Researcher or an Analyst or own a company that provides custom research or focus groups for clients, chances are you …
Face-to-face research with Nestlé: Running a sensory consumer test in restricted environment
We are fast approaching our Qual360 Europe 2021 conference on 20-21 October in Berlin, Germany. This week, we had the chance to speak to yet …