Why Marketers Need Real-Time Insights to Stay Ahead
For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors – …
Category: QUAL360
The best way to talk to someone is to listen – Video talk at QUAL360 North America 2022
At the QuaL360 North America 2022 conference in Washington D.C., Jessica Southard, Senior Insights Leader at MARS discussed the importance of human connection and how …
New case studies at Qual360 Europe 2023 – Why leaders talk about high-tech tools and customer centricity
In the run-up to Qual360 Europe 2023 we are asking our speakers about the topics they chose to present and their motivations for addressing these. …
How EON is helping customers through complicated and uncertain times with qualitative research
Helping customers is a priority for Christopher Rastin, Global Research & Insights Head, Global Insights & Customer Experience at E.ON. In times of global inflation …
Insights, trends and the state of market research today
Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as …
Merlien Institute announces 2023 market research events schedule
The Merlien Institute, a leading conference organiser specialised in the market research and consumer insights industry, has released its 2023 event schedule. In addition to …
Pulsar Report: Transactions & Reactions – The Online Credit Card Conversation
Credit keeps the world economy moving, with Visa, Mastercard and American Express brand names easily identifiable across the globe For most of the world, most …
The Social Intelligence Maturity Model
The abundance of social media data has created an opportunity for businesses to develop a deeper than ever understanding of their customers, competitors, and markets. …
Implementing inclusion and equity design at Uber in 2022: Learnings and best practices
In the run-up to the UXDG conference – Merlien Institute’ newly launched online summit focusing on UX design – we are sitting down with some …
Understanding consumer insights on social media with Linkfluence
How to Find Consumer Insights on Social Media We live in an age where information is vital. Consumers have so much choice, and so much …