Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
Category: qualitative research
New case studies at Qual360 Europe 2023 – Why leaders talk about high-tech tools and customer centricity
In the run-up to Qual360 Europe 2023 we are asking our speakers about the topics they chose to present and their motivations for addressing these. …
How EON is helping customers through complicated and uncertain times with qualitative research
Helping customers is a priority for Christopher Rastin, Global Research & Insights Head, Global Insights & Customer Experience at E.ON. In times of global inflation …
Insights, trends and the state of market research today
Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as …
Scaling up qualitative research with quantified data | eBay
The MRMW North America 2022 conference is back in-person on June 15-16 in Atlanta. As all our speakers are preparing their upcoming presentations, we are picking …
Broadening the scope of qualitative with technology
The Qual360 Europe 2022 in-person conference is back on April 5-6 in Berlin! As all our speakers are preparing their upcoming presentations, we are talking to them …
AI Enabled Consumer Insights are a Game-Changer for Brands
The invention of the Web was the first major step in bringing consumers into the digital age, but Web 2.0, which we all know better …
Actionable consumer insights to drive powerful decision making with Philips
Our in-person Qual360 Europe 2022 conference is back on April 5-6 in Berlin. As all our speakers are preparing their upcoming presentations, we are picking their brains on the …
4 hot topics in market research right now: Learnings from the Insights Extravaganza Europe 2021
Learnings from the Insights Extravaganza Europe 2021 2 days, 42 sessions, 59 speakers/panelists (32 from the brand side and 27 from the supplier side), and …
Understanding the impact of (Chinese) consumers’ creative and cultural language on qualitative research
The relationship between language and culture The relationship between language and culture provides very interesting insights about cultural development and social trends. It enables us …