Balancing Human Insight and AI in Qualitative Research
AI and Human Analysis Working Together to Create a New Era in Qualitative Research We are excited to have Marissa Bell from Reddit join us …
Category: qualitative research
Solving the segmentation challenge at Warner Bros Discovery
In the lead up to our Qual360 2024 tour, we are re-living the best of 2023. One of the highest rated presentations by our audience …
QUAL360 Presentation Highlights: Panel Discussion – Navigating research uncertainties with a limited budget
Panel Discussion – Navigating research uncertainties with a limited budget Dinesh Ramchandani, Lead Consumer and Marketing Insights , Beauty & Wellbeing, Unilever Janice Kwan, Regional …
UX360 Presentation Highlight: Conducting Foundational Research at Udemy
The record breaking UX360 virtual summit saw a flurry of discussion and many great presentations. One of the excellent presentations that resolved in a long …
Qual360 Presentation Highlight: Unleashing the synergy of hybrid research with Masan Consumer Holdings
Product Innovation: Masan unleashes the synergy of hybrid research with qual and quant to accelerate growth Masan is focused on innovation and meeting the changing …
Qual360 Presentation Highlight: Diversity and Inclusivity in the Tech Sector – by Logitech
Diversity and Inclusivity in the tech sector Moving away from focusing on current customer needs, and adopting a broader lens Post pandemic disruption and how …
How IKEA uses a visual platform called Open Home to understand the everyday lives of their customers
Understanding life at home: How IKEA uses a visual platform called Open Home Introducing home visits at IKEA: History and future Combining research performed by …
Avatars, the gateway to qualitative research in the metaverse
Qualitative research in the metaverse The metaverse is an emerging phenomenon that is steadily growing globally and promises to offer great opportunities in the near …
Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
New case studies at Qual360 Europe 2023 – Why leaders talk about high-tech tools and customer centricity
In the run-up to Qual360 Europe 2023 we are asking our speakers about the topics they chose to present and their motivations for addressing these. …