MRMW 2021 – Notes on Day 3
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the …
Tag: market research
Qualitative research at an EdTech unicorn: How Course Hero mastered research during Covid-19
In the run-up to Qual360 2021, we spoke with one of our keynote speakers, George Zhang, Director of UX Research at Course Hero about the …
THE PROMISE OF IMPLICIT RESEARCH
Making Invisible Worlds Visible. Before we talk about the future of market research and the power of the implicit brain we have to talk about …
Chinese Gen Z in the Age of Post- Globalisation
The world of Gen Z is quite fascinating, and many people would like to get a glimpse into this world to better understand their characteristics …
Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …
Effective Insight Communication Remotely: Making Qual Insight Actionable
We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to …
The Continuous Wave of Technological Innovations in China
Innovative e-commerce, social media, and mobile technologies have created new and exciting opportunities in the retail market. China’s e-commerce market is showing strong growth as …
3 Benefits to Translating Your Market Research
Your next research project is starting to take shape; the plan is to interview participants in several countries around the globe. Whether it comes up …
Global Market Research Conferences 2021
The Merlien Institute has announced the dates for its 2021 MRMW and QUAL360 global market research conference series. Adapting to the new reality, the conferences …
Powering The Next Generation of Insights
Some say that data is the new oil because these days it powers some of the most innovative companies on the planet. But data isn’t …