How to make your market research more agile
Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era …
Tag: market research
Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …
MRMW 2021 – Notes on Day 3
Day 3 of MRWM NA, insights made me think about the future in terms of MR’s place within organisations, a theme already prominent during the …
Qualitative research at an EdTech unicorn: How Course Hero mastered research during Covid-19
In the run-up to Qual360 2021, we spoke with one of our keynote speakers, George Zhang, Director of UX Research at Course Hero about the …
THE PROMISE OF IMPLICIT RESEARCH
Making Invisible Worlds Visible. Before we talk about the future of market research and the power of the implicit brain we have to talk about …
Chinese Gen Z in the Age of Post- Globalisation
The world of Gen Z is quite fascinating, and many people would like to get a glimpse into this world to better understand their characteristics …
Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …
Effective Insight Communication Remotely: Making Qual Insight Actionable
We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to …
The Continuous Wave of Technological Innovations in China
Innovative e-commerce, social media, and mobile technologies have created new and exciting opportunities in the retail market. China’s e-commerce market is showing strong growth as …
3 Benefits to Translating Your Market Research
Your next research project is starting to take shape; the plan is to interview participants in several countries around the globe. Whether it comes up …