user experience Archives - Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

UX Research for Impact: Jeanette Clement on Scaling Design

by Kseniia PlyskaFebruary 5, 2025February 6, 20250

UX Research for Impact: Jeanette Clement from BT/EE on Scaling Design Exclusive UX360 Virtual Interview Jeanette Clement is a recognised design leader with over 20 …

Navigating Global UX Careers: Expert Insights and Opportunities from Google’s Javier Andrés Bargas-Avila

by Kseniia PlyskaNovember 5, 20240

Navigating Global UX Careers: Expert Insights and Opportunities from Google’s Javier Andrés Bargas-Avila User Experience (UX) careers are rich with opportunities, but the path to …

User-Centered Metrics at Google: Definition, Implementation, and Reporting

by Hazel LohJuly 23, 20210

The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …

User-Centered Metrics at Google: Definition, Implementation, and Reporting

by Hazel LohJuly 23, 20210

The Qual360 Europe 2021 conference is back as a hybrid event in person and online on October 20-21 in Berlin. As always, we are talking …

Crafting Compelling Narratives in Qualitative Research for 2024 - Maximizing Insights: Big Data in Qualitative Research

[…] adjusting how they share their findings, researchers can make sure their work has a big impact on their audience1314.…

Leveraging Big Data in Qualitative Research in 2024 - Transforming Qualitative Research at Babbel

[…] Jennifer Dorman at Babbel recommends a number of tools she uses for different parts of automation and analysis. Dorman…

consumer centricity cannot be an afterthought in 2023 - How do you adapt to meet the needs of the fast changing consumer market?

[…] How do you adapt to meet the needs of the fast changing consumer market? Brands that are iteratively learning…

consumer centricity cannot be an afterthought in 2023 - Avatars, the gateway to qualitative research in the metaverse

[…] Avatars, the gateway to qualitative research in the metaverse : To understand the many possibilities of the Metaverse, a…

consumer centricity cannot be an afterthought in 2023 - Triggering impulse by disrupting the shopper journey at Mondelez

[…] Triggering impulse by disrupting the shopper journey at Mondelez : Mondelez’ Global Head of Shopper Insights & Analytics, Cristina…

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Tag: user experience

UX Research for Impact: Jeanette Clement on Scaling Design

Navigating Global UX Careers: Expert Insights and Opportunities from Google’s Javier Andrés Bargas-Avila

User-Centered Metrics at Google: Definition, Implementation, and Reporting

User-Centered Metrics at Google: Definition, Implementation, and Reporting

Driving growth in Pepsico through multicultural empathy

Scaling up Qualitative Findings: The Hundred Voices Program at Colt

A journey in connecting changing customer perceptions with Microsoft

Effectively communicate with non-researchers through storytelling | Google

How to Advance Your Organization’s Voice of the Customer Strategy

Beyond Advertising: How Market Research Fuels Antifragile Brand Portfolios & Continuous Innovation in CPG

How Reddit captures the value of invisible influence and asynchronous data

From Data to Human Stories: How Play is Revolutionizing Qualitative Research

UX Research for Impact: Jeanette Clement on Scaling Design

Breaking Free from UX Research Constraints: Transforming Insights into Strategic Intelligence