Merlien Market Research Conferences 2026 and UX Events 2026
Merlien Market Research Conferences 2026 and UX Events 2026 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its…
How Coca-Cola Measures Real-World UX: Turning Physical Experience into Business Impact
Coca‑Cola UX: Turning Emotional and Physical Experiences into Measurable Impact As the leading platform for insights and innovation in user experience research, UX360 North America…
Qual360 APAC 2025 – A Social Media Review Qual Research Reimagined: Where Human Stories Meet AI Innovation Singapore once again brought together Asia’s most forward-thinking…
Global Brand Strategy Done Right: Lessons from Philip Morris International
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Designing for Many: Qualitative Research in Healthcare Innovation
Qualitative research in healthcare cannot rely on a single way of defining or understanding an audience. The people who matter, the evidence required and the…
Marcus Lim, Client Development Director APAC, Bolt Insight Consumer research has never been more sophisticated. The tools, the scale, the speed. And yet the most…
Go Broader, Not Just Deeper: AI in Qualitative Research with Yashan Cama
AI in qualitative research is creating new possibilities for teams looking to combine depth, scale and speed as business decision-making accelerates. For Yashan Cama, Head…
Building an active intelligence system is a four-stage progression: Unify (create a single, AI accessible knowledge base), Democratize (let any team self-serve answers), Synthesize (connect…
Hybrid AI-Led Post-Launch Study with Pharmacists to Inform Further Investments
This case study explores an AI-led post-launch study conducted with pharmacists to inform further investment decisions. The Problem Statement After launch, the key questions for…
From Research Output to Strategic Intelligence: 5 Shifts Reshaping the Insights Function
What six MRMW Europe 2026 conversations reveal about moving from research delivery to influence, adaptability and anticipation. Producing good research is no longer the whole…
UX360 Europe 2026 — AI, Real Users, and Research Leadership: What the Room Was Saying
UX360 Europe 2026 has wrapped in Berlin — two days that gave the UX research leadership community plenty to think about. "AI is no longer…
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck
UX Research, AI and Human Judgment — When Speed is No Longer the Bottleneck For most UX teams, AI arrived as a productivity story. Faster…
Insights from Google, Maersk, Nestlé, DHL, and more UX in 2026 is shifting in ways that go beyond AI — and the people who see…
Latest posts
Designing for Many: Qualitative Research in Healthcare Innovation
Qualitative research in healthcare cannot rely on a single way of defining or understanding an audience. The people who matter, the evidence required and the…
What LGBTQ+ Research in Football Taught Us About Consumer Honesty
Marcus Lim, Client Development Director APAC, Bolt Insight Consumer research has never been more sophisticated. The tools, the scale, the speed. And yet the most…
How to build an Active Intelligence system: The Four-Stage Roadmap
Building an active intelligence system is a four-stage progression: Unify (create a single, AI accessible knowledge base), Democratize (let any team self-serve answers), Synthesize (connect…