How OCBC Leverages Qual Research to Drive CX Excellence
Beyond Post-Purchase Surveys: How OCBC Leverages Qual Research to Drive CX Excellence As the leading conference for market research excellence and innovation in the Asia-Pacific …
Category: CX
AI / CX / MRMW / White Papers
Unlocking Open-Ended Feedback: A Practical Guide for CX Pros
Unlocking Open-Ended Feedback: A Practical Guide for CX Pros Editor’s note: In the lead-up to MRMW EU 2025, we are spotlighting thought leadership from our …
From Satisfaction to Excitement: Porsche’s New Standard for Customer Experience
From Satisfaction to Excitement: Porsche’s New Standard for Customer Experience Customer satisfaction has long been a central KPI for brands. But at Porsche, satisfaction alone …