Making Innovation Success More Predictable
Innovation Success: Making It More Predictable Innovation success is crucial, yet navigating the innovation journey is like trying to guide a balloon through a corridor …
Category: MRMW
Embracing the Future: How AI is Transforming Market Research at VisionsLive
How AI is Transforming Market Research at VisionsLive As a Business Development Manager at VisionsLive, a leading provider of online qualitative tools and services, I …
Better Brand Health Tracking: Tracking Metrics that Lead to Brand Growth
Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health …
Maximizing your market research impact with Insights AI
Decoding Consumer Behavior: The Power of Insights AI in Modern Market Research The past few years have seen major shifts in consumer preferences and expectations, …
Navigating The Digital Shift: Leading Change In Market Research
Navigating the digital shift: Leading change management in market research – Speaker Interview with Pankaj Chopra, Vice President & Head – Analytics & Insights, Mondelēz …
Collaboration, Complexity And AI: What Is Driving Growth In The Insights Industry
Collaboration, Complexity And AI: What Is Driving Growth In The Insights Industry As we prepare for MRMW Europe 2024, we are having many conversations with …
Insights into the way a futurist thinks: Speaker interview with Jennifer Brace, Chief Futurist at Ford
Insights into the way a futurist thinks: Speaker interview with Jennifer Brace, Chief Futurist, Ford At MRMW we are constantly on the lookout for new …
Foresight, Strategic Intelligence and Chess – In Conversation With Lufthansa’s Ivan Terekhov
Foresight, Strategic Intelligence and Chess – A Conversation with Ivan Terekhov, Director for Research and Intelligence at Lufthansa Innovation Hub Ivan Terekhov is leading the …
The Future Of Consumers Post-Pandemic And What It Means For Coca-Cola
What would a consumer insights conference in Atlanta be without Coca-Cola talking about consumer behavior? We were very happy to welcome Shree Turivali, the Global …
Leveraging System 1 And System 2 Research Techniques To Uncover Customer Emotion
The Delta Airlines Consumer Insights team left a lasting impression on MRMW 2023 – not only because of the active participation of the entire team, …