AI Enabled Consumer Insights are a Game-Changer for Brands
The invention of the Web was the first major step in bringing consumers into the digital age, but Web 2.0, which we all know better …
Category: QUAL360
Actionable consumer insights to drive powerful decision making with Philips
Our in-person Qual360 Europe 2022 conference is back on April 5-6 in Berlin. As all our speakers are preparing their upcoming presentations, we are picking their brains on the …
A journey to understand the needs of disabled customers
Our in-person Qual360 Europe 2022 conference is back on April 5-6 in Berlin. As all our speakers are preparing their upcoming presentations, we are picking …
Healthy and happy – how mental health apps benefit from UX research
Growth of mental health services Even before Covid, demand for digital mental health services had been growing substantially – a trend that has only been …
Co-creating the future with Pinterest: Using strategic foresight as a qualitative co-creation provocation
Our in-person Qual360 North America 2022 conference is back on March 8-9 in Washington D.C.. As all our speakers are preparing their upcoming presentations, we …
Reckitt Benckiser: How to Make Your Business More Consumer-Centric
Human connection powers brand trust and success. Consumers want to be seen and heard, not by an abstract entity who wants their money, but by …
Using AI to identify the emotive draw of the outdoors
Finding Common Ground: Using AI to link seemingly irreconcilable outdoors consumer groups It’s crazy how easy it is to get stuck in a rut doing …
The customer driven playbook by Microsoft
Microsoft scales customer empathy using teamwork At this year’s Qual360 event, Travis Lowdermilk (UX researcher with Microsoft), shares how Microsoft scales customer empathy using teamwork. …
Combining Technology and In-depth Qual to Improve OTT Experiences
Introduction The media and entertainment sector is going through dramatic changes. OTT platforms define a new way of life and content consumption patterns see a …
4 hot topics in market research right now: Learnings from the Insights Extravaganza Europe 2021
Learnings from the Insights Extravaganza Europe 2021 2 days, 42 sessions, 59 speakers/panelists (32 from the brand side and 27 from the supplier side), and …