How Empathy and AI are Shaping the Future of Qualitative Research
From Human-Centricity to Generative AI: Navigating the New Norms of Qualitative Research Lynette Goh is currently the UX and Community Strategy Lead of Trust Bank. …
Category: QUAL360
The Transformative Power of AI in Qualitative Research
The Revolutionary Potential of AI in Qualitative Research QUAL360: We are thrilled to have you as our Keynote Speaker. Without giving too much away – …
The influence of Generative AI on the insights industry
“With great power comes great responsibility.” The marvel sentiment stands right for the implications of Generative Ai. This technological transformation has embarked on an era …
How IKEA uses a visual platform called Open Home to understand the everyday lives of their customers
Understanding life at home: How IKEA uses a visual platform called Open Home Introducing home visits at IKEA: History and future Combining research performed by …
How Singaporeans see sustainable food
“Sustainable food” is a concept that has gained attention in recent years as we all strive towards a better future for ourselves and our families. …
“Discover Why” B2B Qualitative Should Be Outsourced
DIY is very popular in market research and has proven that it has a place in the MR toolbox. And yes, DIY can be an …
Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
Walking the Yellow Brick Road of sustainability
The heroic journey of sustainability executives and investors – and what it means for your organization This white paper summarizes the results from qualitative research …
Facilitation is a humanizing art that breaks down barriers
A great facilitator is what makes or breaks qualitative research. At Innate Motion we believe the capacity to empathize sits at the core of being …
Why Marketers Need Real-Time Insights to Stay Ahead
For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors – …