Leading the Technology Revolution in Market Research and Qualitative Techniques
The MRMW NA 2020 Virtual event is happening this week on the 30th September and 1st October and amongst our key speakers from leading global …
The MRMW NA 2020 Virtual conference is just 2 weeks away and as a part of our pre-conference interviews, we recently spoke with Charanya Kannan, …
Why being surrounded with so many technological advancements we still end up using traditional methods of market research? What gets in the way of innovation …
There has been a lot of buzz about the new approaches start-ups bring to consumer insights and how more tech savvy, agile companies build their …
Social (media) data combined with passive data from users’ personal devices have become a valuable and frequently used source of information for market researchers. However, …
Market research is constantly under pressure with businesses requiring faster, secure processes and valid results at the push of a button. As a consequence, market …
Traditionally, research has relied almost solely on primary data collection methods. Forty years ago, most of this research was conducted face-to-face. By the mid-90s, most …
“AI is created by humans to amplify human skills, not to replace them,” says Tanmay Bakshi, the youngest software developer and coder in the world. …
Social media and innovative communication technologies give brands increasing opportunities to listen to their customers about all aspects of their business, brands, products and services. …
