Merlien Market Research Conferences 2025 and UX Events 2025
Merlien Market Research Conferences 2025 and UX Events 2025 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2025 …
Tag: qual360
AI Skills vs. Human Skills: The Impact Of AI On New Skill Requirements And Developments In Market Research
AI Skills VS Human Skills: The Impact of AI on new skill requirements and developments in Market Research Over the last few weeks, we held …
Revolutionising personas through emography
Introducing emography to create a multi-dimensional view of customers Anywhere Real Estate’s Chief Marketing Officer Esther-Mireya Tejeda is presenting the keynote speech at Qual360 North …
Advancing Social Media Research at Nestle – Speaker Interview with Frank Gregory
Advancing Social Media Research at Nestle Social media research has made a huge impact on how organisations can better understand their stakeholders. Now AI is …
Creating an Actionable Sensory Framework: Speaker Interview with Nathalie Blanchon, Nestle
The excitement for Qual360 Europe 2024 is building and today we are speaking with Nathalie Blanchon, Senior Consumer Insight Specialist at Nestlé about her work …
Maximizing Insights: Big Data in Qualitative Research
Maximizing Insights: Leveraging Big Data in Qualitative Research The use of big data in qualitative research has become increasingly popular and relevant in recent years. …
Solving the segmentation challenge at Warner Bros Discovery
In the lead up to our Qual360 2024 tour, we are re-living the best of 2023. One of the highest rated presentations by our audience …
The best of Qual360 2023 – Airbnb: Making qualitative findings actionable
In the lead up to our Qual360 2024 tour we are re-living the best of 2023. One of the highest rated presentations by our audience …
Qual360 Presentation Highlight: Diversity and Inclusivity in the Tech Sector – by Logitech
Diversity and Inclusivity in the tech sector Moving away from focusing on current customer needs, and adopting a broader lens Post pandemic disruption and how …
Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …