Leading the Technology Revolution in Market Research and Qualitative Techniques
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …
We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to …
Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to …
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot …
Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on …
As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news …
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference …
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …
In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their individual needs and …
“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not …
