7 Reflections and Predictions about Qual Research that you can take to the Bank in 2017
The points below are not only predictions for 2017 – they are shifts and groundswells that we are experiencing right now and will only accelerate …
Tag: qualitative research
Changing research processes at General Mills
The processes of insight generation and innovation have changed dramatically in recent times. Pressure is building on corporate insight functions to actively contribute to product …