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QUAL360 / qualitative research

The Future of Qualitative Research From Booking.com : AI and Qualitative Breakthroughs

The Future of Qualitative Research From Booking.com: AI and Qualitative Breakthroughs Interview with Qual360 EU speaker- Omar Calls Alvarez, Senior UX Researcher at Booking.com  …

MRMW / social media review

MRMW EU 2024 – A Social Media Review. Transforming Market Research with AI, Storytelling, and Co-Creation

MRMW EU 2024 – A Social Media Review. Transforming Market Research with AI, Storytelling, and Co-Creation This year, Berlin hosted the eagerly awaited MRMW EU…

QUAL360 / qualitative research

Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights

Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had…

Featured / Latest / QUAL360 / qualitative research / speaker interview

How Qualitative Research Identifies Jobs to Be Done: A Sneak Peek into Sanofi’s Session at QUAL360

How Qualitative Research Identifies Jobs to Be Done: A Sneak Peek into Sanofi's Session at QUAL360 Asia Speaker Interview with Percival Pastrana, AMEA Consumer Science Lead,…

Featured / QUAL360 / qualitative research / speaker interview

Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina

Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina QUAL360 APAC Speaker Interview with Jan Bacani, Group Manager, Universal Robina  In the lead-up…

Featured / Latest / MRMW / White Papers

AI’s Transformative Power: How Artificial Intelligence is Revolutionizing Market Research

AI's Transformative Power: How Artificial Intelligence is Revolutionizing Market Research In today’s rapidly evolving market, Artificial Intelligence (AI) is revolutionizing how we conduct market research.…

QUAL360 / qualitative research

The Future of Qualitative Research From Booking.com : AI and Qualitative Breakthroughs

The Future of Qualitative Research From Booking.com: AI and Qualitative Breakthroughs Interview with Qual360 EU speaker- Omar Calls Alvarez, Senior UX Researcher at Booking.com  …

QUAL360 / qualitative research

Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights

Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had…

Latest / QUAL360 / speaker interview

Slow and Expensive or Deep and Human – Stereotypes About Qualitative Research

Slow and Expensive or Deep and Human - Stereotypes About Qualitative Research Researchers are well aware of the concepts of bias and stereotypes. But how…

MRMW / social media review

MRMW EU 2024 – A Social Media Review. Transforming Market Research with AI, Storytelling, and Co-Creation

MRMW EU 2024 – A Social Media Review. Transforming Market Research with AI, Storytelling, and Co-Creation This year, Berlin hosted the eagerly awaited MRMW EU…

MRMW / White Papers

Empowering Media Intelligence: Leveraging Meltwater for Real-time Insights and Strategic Impact

Empowering Media Intelligence: Leveraging Meltwater for Real-time Insights and Strategic Impact The digital media landscape is rapidly evolving, and organizations today need more than just…

MRMW / Speaker Interviews

Market Research Insights with Philips: How to Embrace Data Bias for Better Decision-Making

Market Research Insights with Philips: How to Embrace Data Bias for Better Decision-Making Interview with Sergii Sokoliuk, Marketing Insights & Analytics Lead, Philips who will…

UX360

Navigating Global UX Careers: Expert Insights and Opportunities from Google’s Javier Andrés Bargas-Avila

Navigating Global UX Careers: Expert Insights and Opportunities from Google’s Javier Andrés Bargas-Avila User Experience (UX) careers are rich with opportunities, but the path to…

Conferences / UX360

UX360 Research Summit 2024 – A Social Media Review

UX360 Research Summit 2024 - A Social Media Review May 16th saw the kick-off of our very first in-person UX360 Research conference. Having very quickly…

Conferences / UX360 / White Papers

A One Stop Shop For Your UX Research Questions

Creating transformative experiences through continuous user engagement across the entire product life-cycle. Ipsos assists clients in developing transformative user experiences (UX) that span the entire…