Navigating Effective Data Management in a Dynamic Environment
Data management in a dynamic environment By Redslim In today’s business landscape, Data management in a dynamic environment is undergoing a massive transformation, a transformation …
Category: MRMW
Beyond Satisfaction: Enhancing customer feedback with innovative metrics at Porsche
Learn from Porsche how to deep dive into customer satisfaction metrics in the new era of market research MRMW: Without giving too much away – …
Speaker Interview: Why it’s so important for PUMA to listen to its customers
PUMA is bridging the gap between brand positioning and storytelling through market research at MRMW EU 2023 MRMW: Without giving too much away – what …
McDonald’s Keynote at MRMW 2023: Leveraging foresight to anticipate disruption in volatile times
Watch our featured MRMW 2023 keynote by Joanna Lepore, Global Director of Foresights, McDonald’s. Leveraging foresight to anticipate disruption in volatile times Bringing foresight into …
Speaker Interview: Innovation and impact – A deep dive into market research
How innovative tools like AI and neuroscience are transforming the consumer research industry Cristina Cernega Couturier, Global Consumer Insights Lead at Symrise AG, is coming …
What’s hot in market research – AI and New Tech are leading the discussion
AI and New Tech are amongst the most sought-after topics in market research at MRMW Europe 2023 MRMW is known for its open spirit of …
Speaker interview: Leveraging market research, insights and technology for business transformation
How can market research and insights drive business strategies and improve technology in a dynamic environment? We are excited to have Einat Ben Horin, Head …
MRMW North America 2023 – Conference Highlights
We have just concluded our North American leg of our #MRMW conference. Thank you for making this event a big success! We certainly hope that …
Why consumer centricity cannot be an afterthought anymore in 2023
In our series of pre-conference interviews we today speak with Barbara Schandl, Insights Lead at Mondelez International. Barbara will share her story of how to …
Triggering impulse by disrupting the shopper journey at Mondelez
Disrupting the shopper journey: Mondelez’ Global Head of Shopper Insights & Analytics, Cristina Marinucci, will present her research about disrupting the shopper journey at the …