Why consumer centricity cannot be an afterthought anymore in 2023
In our series of pre-conference interviews we today speak with Barbara Schandl, Insights Lead at Mondelez International. Barbara will share her story of how to …
Category: MRMW
Triggering impulse by disrupting the shopper journey at Mondelez
Disrupting the shopper journey: Mondelez’ Global Head of Shopper Insights & Analytics, Cristina Marinucci, will present her research about disrupting the shopper journey at the …
Inflation is here to stay: how to stay ahead of your competitors
Here’s how you can stay ahead of your competitors If you’ve been increasing your product prices lately, you’re not alone. Inflation has dramatically impacted brands …
Unlocking Data: What is the Key?
Unlocking Data: What is the Key? – Results of a large-scale survey on strategic data use by companies in Germany, USA, and UK In an …
How do you adapt to meet the needs of the fast changing consumer market?
Brands face a challenge to stay ahead of the curve in a fast changing consumer market. Throughout recent years consumers have been met with unexpected …
Social Listening Vs AI Enabled Consumer Intelligence
What’s the difference between social listening and AI Enabled Consumer Intelligence? We can answer that with an example: Social Listening tells you that from October …
Matt Klein: Culture is the operating system of society
In the lead-up to the much anticipated 2023 edition of MRMW North America, we speak with Matt Klein, Head of Global Foresight, Reddit about his …
Market research stereotypes – true and false
Market research stereotypes: One of the questions we asked all our speakers at the upcoming Insight Extravaganza 2023 conference was to point out some true …
UX Research, Insights and Market Research Conferences in 2023
Stay ahead in the market research industry by attending in-person and virtual summits in 2023. Below is a global list of insights, UX and market …
Merlien Institute announces 2023 market research events schedule
The Merlien Institute, a leading conference organiser specialised in the market research and consumer insights industry, has released its 2023 event schedule. In addition to …