The influence of Generative AI on the insights industry
“With great power comes great responsibility.” The marvel sentiment stands right for the implications of Generative Ai. This technological transformation has embarked on an era …
Category: QUAL360
How IKEA uses a visual platform called Open Home to understand the everyday lives of their customers
Understanding life at home: How IKEA uses a visual platform called Open Home Introducing home visits at IKEA: History and future Combining research performed by …
How Singaporeans see sustainable food
“Sustainable food” is a concept that has gained attention in recent years as we all strive towards a better future for ourselves and our families. …
“Discover Why” B2B Qualitative Should Be Outsourced
DIY is very popular in market research and has proven that it has a place in the MR toolbox. And yes, DIY can be an …
Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
Walking the Yellow Brick Road of sustainability
The heroic journey of sustainability executives and investors – and what it means for your organization This white paper summarizes the results from qualitative research …
Facilitation is a humanizing art that breaks down barriers
A great facilitator is what makes or breaks qualitative research. At Innate Motion we believe the capacity to empathize sits at the core of being …
Why Marketers Need Real-Time Insights to Stay Ahead
For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors – …
The best way to talk to someone is to listen – Video talk at QUAL360 North America 2022
At the QuaL360 North America 2022 conference in Washington D.C., Jessica Southard, Senior Insights Leader at MARS discussed the importance of human connection and how …
New case studies at Qual360 Europe 2023 – Why leaders talk about high-tech tools and customer centricity
In the run-up to Qual360 Europe 2023 we are asking our speakers about the topics they chose to present and their motivations for addressing these. …