How IKEA Scales AI to Power Competitive Pricing: From Data to Decisions
How IKEA Scales AI to Power Competitive Pricing: From Data to Decisions In a standout presentation at MRMW EU 2023, IKEA’s Oya Ünlü (Global Head …
Tag: market research
From Satisfaction to Excitement: Porsche’s New Standard for Customer Experience
From Satisfaction to Excitement: Porsche’s New Standard for Customer Experience Customer satisfaction has long been a central KPI for brands. But at Porsche, satisfaction alone …
Trauma-Sensitive UX Research: Insights from Dell’s Principal Researcher, Jia En ‘JE’ Koh
Trauma-Sensitive UX Research: Insights from Dell’s Principal Researcher, Jia En ‘JE’ Koh In anticipation of the annual MRMW APAC conference, we had the pleasure of …
Harnessing Consumer Insights to Drive Healthcare Innovation: Expert Insights from Elizabeth Lee at MRMW APAC 2025
Harnessing Consumer Insights to Drive Healthcare Innovation: Expert Insights from Elizabeth Lee at MRMW APAC 2025 In anticipation of the annual MRMW APAC conference, we had …
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How Coke’s Agile Research Frameworks Redefine Brand Resilience in Crisis – Rara Naval’s Insights
How Coke’s Agile Research Frameworks Redefine Brand Resilience in Crisis – Rara Naval’s Insights Rara Naval has two decades of expertise in insights and strategy, …
Featured / Latest / MRMW / speaker interview
Turning Consumer Insights into Hyper-Personalized Experiences at Scale
Turning Consumer Insights into Hyper-Personalized Experiences at Scale Expert Insights from Sushil Katdare, CX Director, Greater China & Intercontinental Region at GSK Sushil Katdare is …
Beyond Advertising: How Market Research Fuels Antifragile Brand Portfolios & Continuous Innovation in CPG
Beyond Advertising: How Market Research Fuels Antifragile Brand Portfolios & Continuous Innovation in CPG The White Paper by MMR Building Antifragile Brand Portfolios through Continuous …
Optimizing UX Research and Budget Flexibility for a Top 10 E-commerce Brand
Optimizing UX Research and Budget Flexibility for a Top 10 E-commerce Brand Insights from Gold Sponsor: Voxpopme In the lead-up to the UX360 Virtual Research …
MRMW EU 2024 – A Social Media Review. Transforming Market Research with AI, Storytelling, and Co-Creation
MRMW EU 2024 – A Social Media Review. Transforming Market Research with AI, Storytelling, and Co-Creation This year, Berlin hosted the eagerly awaited MRMW EU …
Empowering Media Intelligence: Leveraging Meltwater for Real-time Insights and Strategic Impact
Empowering Media Intelligence: Leveraging Meltwater for Real-time Insights and Strategic Impact The digital media landscape is rapidly evolving, and organizations today need more than just …