From Research to Insight: Making Market Research a Strategic Driver of Business
From Research to Insight: Making Market Research a Strategic Driver of Business MRMW: What motivates you to join the MRMW EU conference, and what is …
Tag: market research
Proving Marketing’s Value: How Google Measures Marketing Impact
Proving Marketing’s Value: How Google Measures Marketing Impact MRMW EU interview with Michał Protasiuk, Senior Research and Insights Manager, Market Insights, EMEA, Google MRMW: What …
Featured / Latest / MRMW / Speaker Interviews
Evolving the Insights Team: The Future of Strategic Consumer Insights
Evolving the Insights Team: The Future of Strategic Consumer Insights MRMW EU interview with Natasa Jovanovic, Head of Strategy & Insights, Scandinavian Tobacco Group MRMW: …
How IKEA Scales AI to Power Competitive Pricing: From Data to Decisions
How IKEA Scales AI to Power Competitive Pricing: From Data to Decisions In a standout presentation at MRMW EU 2023, IKEA’s Oya Ünlü (Global Head …
From Satisfaction to Excitement: Porsche’s New Standard for Customer Experience
From Satisfaction to Excitement: Porsche’s New Standard for Customer Experience Customer satisfaction has long been a central KPI for brands. But at Porsche, satisfaction alone …
Trauma-Sensitive UX Research: Insights from Dell’s Principal Researcher, Jia En ‘JE’ Koh
Trauma-Sensitive UX Research: Insights from Dell’s Principal Researcher, Jia En ‘JE’ Koh In anticipation of the annual MRMW APAC conference, we had the pleasure of …
Harnessing Consumer Insights to Drive Healthcare Innovation: Expert Insights from Elizabeth Lee at MRMW APAC 2025
Harnessing Consumer Insights to Drive Healthcare Innovation: Expert Insights from Elizabeth Lee at MRMW APAC 2025 In anticipation of the annual MRMW APAC conference, we had …
Featured / Latest / MRMW / Speaker Interviews
How Coke’s Agile Research Frameworks Redefine Brand Resilience in Crisis – Rara Naval’s Insights
How Coke’s Agile Research Frameworks Redefine Brand Resilience in Crisis – Rara Naval’s Insights Rara Naval has two decades of expertise in insights and strategy, …
Featured / Latest / MRMW / speaker interview
Turning Consumer Insights into Hyper-Personalized Experiences at Scale
Turning Consumer Insights into Hyper-Personalized Experiences at Scale Expert Insights from Sushil Katdare, CX Director, Greater China & Intercontinental Region at GSK Sushil Katdare is …
Beyond Advertising: How Market Research Fuels Antifragile Brand Portfolios & Continuous Innovation in CPG
Beyond Advertising: How Market Research Fuels Antifragile Brand Portfolios & Continuous Innovation in CPG The White Paper by MMR Building Antifragile Brand Portfolios through Continuous …