Leading the Technology Revolution in Market Research and Qualitative Techniques
MRMW EU 2024 – A Social Media Review. Transforming Market Research with AI, Storytelling, and Co-Creation This year, Berlin hosted the eagerly awaited MRMW EU …
Empowering Media Intelligence: Leveraging Meltwater for Real-time Insights and Strategic Impact The digital media landscape is rapidly evolving, and organizations today need more than just …
Market Research Insights with Philips: How to Embrace Data Bias for Better Decision-Making Interview with Sergii Sokoliuk, Marketing Insights & Analytics Lead, Philips who will …
Mapping the Buyer’s Mind: Crafting Data-Driven Buyer Personas for AI-Powered Marketing Success White Paper publication by Semrush Buyer personas are the cornerstone of a successful …
QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative …
MRMW EU Speaker Interview: Exploring Integrated Insights and Innovation with Nestlé We had the pleasure of speaking with Ritanbara Mundrey, Global Head of Innovation & …
Moving Beyond Paid Panels: Bullet-Proof Insights from Ready-to-Buy Customers White Paper by Prelaunch Do you really trust paid panels and survey responses? Prelaunch ran a …
Scaling Qualitative Research: Coke’s Insights on AI-Driven Innovation Interview with QUAL360 APAC speaker- Rara Naval, Human Insights Director, The Coca-Cola Company (ASEAN and South …
How Will Artificial Intelligence Shape the Future of Marketing and Business Operations? Market Logic’s Insights for MRMW EU 2024 In the ever-evolving landscape of marketing …
Transforming Product Reviews into Revenue: How Consumer Feedback Drives Your Brand’s Success. Reviews, Sentiment Analysis and the Buyer Journey. White Paper by Revuze, Silver Sponsor …
