Leading the Technology Revolution in Market Research and Qualitative Techniques
Unlocking Open-Ended Feedback: A Practical Guide for CX Pros Editor’s note: In the lead-up to MRMW EU 2025, we are spotlighting thought leadership from our …
Proving Marketing’s Value: How Google Measures Marketing Impact MRMW EU interview with Michał Protasiuk, Senior Research and Insights Manager, Market Insights, EMEA, Google MRMW: What …
Evolving the Insights Team: The Future of Strategic Consumer Insights MRMW EU interview with Natasa Jovanovic, Head of Strategy & Insights, Scandinavian Tobacco Group MRMW: …
Mapping the Buyer’s Mind: Crafting Data-Driven Buyer Personas for AI-Powered Marketing Success White Paper publication by Semrush Buyer personas are the cornerstone of a successful …
QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative …
MRMW EU Speaker Interview: Exploring Integrated Insights and Innovation with Nestlé We had the pleasure of speaking with Ritanbara Mundrey, Global Head of Innovation & …
Scaling Qualitative Research: Coke’s Insights on AI-Driven Innovation Interview with QUAL360 APAC speaker- Rara Naval, Human Insights Director, The Coca-Cola Company (ASEAN and South …
How Will Artificial Intelligence Shape the Future of Marketing and Business Operations? Market Logic’s Insights for MRMW EU 2024 In the ever-evolving landscape of marketing …
Merlien Market Research Conferences 2025 and UX Events 2025 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2025 …
Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum Interview with MRMW EU Speaker- Gaspar Bronstein, Director of Research & Insights, …
