MRMW NA 2024: Interview with the opening speaker- Jennifer Brace from Ford Motor Company
MRMW NA 2024: Interview with the opening speaker- Jennifer Brace from Ford Motor Company MRMW: It is wonderful to have you on board as our …
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Harnessing Market Research Trends and Predictive Analytics for Future-Ready Insights
Harnessing Market Research Trends and Predictive Analytics for Future-Ready Insights Interview with MRMW EU Speaker- Yasmin Dufournet, Consumer Insights Director, Salomon MRMW: We are happy …
Behind the Scenes at MRMW Europe 2024: Insights and Strategies from IKEA.
Behind the Scenes at MRMW Europe 2024: Insights and Strategies from IKEA. Interview with Joel Renkema and Sofia Bergström who will present at the upcoming …
Leveraging Advanced Market Research Techniques for Winning Product Propositions
Leveraging Advanced Market Research Techniques for Winning Product Propositions – Speaker Interview with Vicky McKeown, Head of Products Research, R&D, BAT– MRMW Europe 2024 MRMW: …
Collaboration, Complexity And AI: What Is Driving Growth In The Insights Industry
Collaboration, Complexity And AI: What Is Driving Growth In The Insights Industry As we prepare for MRMW Europe 2024, we are having many conversations with …
Insights, trends and the state of market research today
Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as …
Pulsar Report: Transactions & Reactions – The Online Credit Card Conversation
Credit keeps the world economy moving, with Visa, Mastercard and American Express brand names easily identifiable across the globe For most of the world, most …
Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …
How to make your market research more agile
Challenges posed by the COVID-19 pandemic demonstrated the need for a more agile approach to market research, reflecting the importance of adaptability in an era …
Mobile-First Qualitative Research with Gen Z: Going Beyond In-the-Moment Reactions to Emotionally Rich Recollections
Mobile qualitative research has become a go-to methodology for capturing respondents’ ‘in-the-moment’ reactions. For example, during DIY shopping missions, consumers record themselves shopping via their …