QUAL360 Conference Series 2018 – Registrations are Open!
Qualitative360 (QUAL360) Conference Series 2018 — Berlin, Washington D.C., Singapore After the great success of QUAL360 events in 2017, we’re are excited to announce our …
Tag: market research
Building Relationships in a Digital World
Objective Our client came to us with a desire to inspire people to swim. They had some clear business objectives around being a brand leader …
Managing successful B2B research on highly specialised products
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder …
Implicit mobile research can minimize response bias in Asian markets
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess how today’s consumers think and behave. To evoke everyday uses …
Eye Tracking for the “Bricks-and-Clicks” Model
In recent years, e-commerce has experienced a rapid surge in popularity due to the unparalleled convenience it brings shoppers as well as the ease and …
Winners of 2017 MRMW Market Research Awards Announced
Merlien Institute has announced the winners of 2017 MRMW Awards. The MRMW Awards are a celebration of innovation and excellence in the market research industry …
2017 Qual360 North America – Post Conference Notes
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …
Breaking Blue and Canon: hints and tips on how to use insight for public relations
At MRMW North America this month, Paul Albano from Canon and Martin Wootton from Breaking Blue will tell the story of how a market research …
What happens when a mobile phone reliant 23 year old goes back to 1997?
This short ethnographic film follows a day in the life of Daisy, 23, as she tries to complete a series of tasks without the use …
When Empathy is Hard – Finding the Best Way to Connect with Consumers
We talk about empathy – a lot. It’s a core principle that underpins everything we do at Seek. We believe it’s the best way to …