The Future Of Consumers Post-Pandemic And What It Means For Coca-Cola
What would a consumer insights conference in Atlanta be without Coca-Cola talking about consumer behavior? We were very happy to welcome Shree Turivali, the Global …
Tag: mrmw
Leveraging System 1 And System 2 Research Techniques To Uncover Customer Emotion
The Delta Airlines Consumer Insights team left a lasting impression on MRMW 2023 – not only because of the active participation of the entire team, …
Market Research in 2023 and beyond: Is it going to be man vs machine?
MRMW is famous for featuring the leading client voices in the industry across the global conference series. The star-studded closing planel of MRMW APAC 2023 …
Combining the science of data and the art of human understanding – MRMW APAC 2023 Highlight
As we prepare for MRMW APAC 2024, we re-live some of the highlights of our 2023 conference. One of the most highly rated presentations was …
Triggering impulse by disrupting the shopper journey at Mondelez
Disrupting the shopper journey: Mondelez’ Global Head of Shopper Insights & Analytics, Cristina Marinucci, will present her research about disrupting the shopper journey at the …
Matt Klein: Culture is the operating system of society
In the lead-up to the much anticipated 2023 edition of MRMW North America, we speak with Matt Klein, Head of Global Foresight, Reddit about his …
Merlien Institute announces 2023 market research events schedule
The Merlien Institute, a leading conference organiser specialised in the market research and consumer insights industry, has released its 2023 event schedule. In addition to …
Driving customer centricity at ebay
In the lead up to MRMW Europe 2022 we sat down with Anja Domres, Head of Consumer Research at ebay to talk about the latest …
Google: 5 Ways AI and Machine Learning Could Impact Data Collection
The ongoing pandemic has catalysed market trends and changes in consumer behaviour. As people stayed indoors, AI , automated data collection and machine learning have …
Mastering simplicity in an overly complex world – Pure Leaf’s ‘No is beautiful’ campaign
The case study “Mastering simplicity in an overly complex world” summing up how deep consumer insights helped shape Pure Leaf’s “No is beautiful campaign” was …