Collaboration, Complexity And AI: What Is Driving Growth In The Insights Industry
Collaboration, Complexity And AI: What Is Driving Growth In The Insights Industry As we prepare for MRMW Europe 2024, we are having many conversations with …
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Insights into the way a futurist thinks: Speaker interview with Jennifer Brace, Chief Futurist at Ford
Insights into the way a futurist thinks: Speaker interview with Jennifer Brace, Chief Futurist, Ford At MRMW we are constantly on the lookout for new …
AI Skills vs. Human Skills: The Impact Of AI On New Skill Requirements And Developments In Market Research
AI Skills VS Human Skills: The Impact of AI on new skill requirements and developments in Market Research Over the last few weeks, we held …
Foresight, Strategic Intelligence and Chess – In Conversation With Lufthansa’s Ivan Terekhov
Foresight, Strategic Intelligence and Chess – A Conversation with Ivan Terekhov, Director for Research and Intelligence at Lufthansa Innovation Hub Ivan Terekhov is leading the …
The Future Of Consumers Post-Pandemic And What It Means For Coca-Cola
What would a consumer insights conference in Atlanta be without Coca-Cola talking about consumer behavior? We were very happy to welcome Shree Turivali, the Global …
Leveraging System 1 And System 2 Research Techniques To Uncover Customer Emotion
The Delta Airlines Consumer Insights team left a lasting impression on MRMW 2023 – not only because of the active participation of the entire team, …
Market Research in 2023 and beyond: Is it going to be man vs machine?
MRMW is famous for featuring the leading client voices in the industry across the global conference series. The star-studded closing planel of MRMW APAC 2023 …
Combining the science of data and the art of human understanding – MRMW APAC 2023 Highlight
As we prepare for MRMW APAC 2024, we re-live some of the highlights of our 2023 conference. One of the most highly rated presentations was …
Triggering impulse by disrupting the shopper journey at Mondelez
Disrupting the shopper journey: Mondelez’ Global Head of Shopper Insights & Analytics, Cristina Marinucci, will present her research about disrupting the shopper journey at the …
Matt Klein: Culture is the operating system of society
In the lead-up to the much anticipated 2023 edition of MRMW North America, we speak with Matt Klein, Head of Global Foresight, Reddit about his …