Leading the Technology Revolution in Market Research and Qualitative Techniques
Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to …
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot …
At the upcoming QUAL360 North America conference Paul Hudson from FlexMR will talk about “Creative ways of presenting results – Turning qualitative insights into art“. Paul’s …
The objective of this blog is to address the age-old limitations/questions being raised on qualitative research and finding the solution using state of the art …
When you first open the app, TikTok is madness. What greets you is an unfiltered stream of videos that the system decides people like you, …
Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on …
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference …
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – …
Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and …
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder …
