Maximizing Insights: Big Data in Qualitative Research
Maximizing Insights: Leveraging Big Data in Qualitative Research The use of big data in qualitative research has become increasingly popular and relevant in recent years. …
Tag: qual360
Solving the segmentation challenge at Warner Bros Discovery
In the lead up to our Qual360 2024 tour, we are re-living the best of 2023. One of the highest rated presentations by our audience …
The best of Qual360 2023 – Airbnb: Making qualitative findings actionable
In the lead up to our Qual360 2024 tour we are re-living the best of 2023. One of the highest rated presentations by our audience …
Qual360 Presentation Highlight: Diversity and Inclusivity in the Tech Sector – by Logitech
Diversity and Inclusivity in the tech sector Moving away from focusing on current customer needs, and adopting a broader lens Post pandemic disruption and how …
Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
New case studies at Qual360 Europe 2023 – Why leaders talk about high-tech tools and customer centricity
In the run-up to Qual360 Europe 2023 we are asking our speakers about the topics they chose to present and their motivations for addressing these. …
Insights, trends and the state of market research today
Market research insights and trends: Leading up to QUAL360 APAC 2022, we speak to Head of Sensory Consumer Insights APAC at Symrise, Bao DO as …
Merlien Institute announces 2023 market research events schedule
The Merlien Institute, a leading conference organiser specialised in the market research and consumer insights industry, has released its 2023 event schedule. In addition to …
Pulsar Report: Transactions & Reactions – The Online Credit Card Conversation
Credit keeps the world economy moving, with Visa, Mastercard and American Express brand names easily identifiable across the globe For most of the world, most …
Context in consumer research: Getting in-depth insights from behavioral coding and smart-speaker technology
Is it possible to do market research with smart-speaker surveys? Michelle Niedziela, VP of Research and Innovation at HCD Reseach answered this question during her …