The Rise of Conversational AI in Market Research
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like …
Leading the Technology Revolution in Market Research and Qualitative Techniques
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like …
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina QUAL360 APAC Speaker Interview with Jan Bacani, Group Manager, Universal Robina In the lead-up …
Discover the challenges of user research in South Asia through Valerie Tham’s insightful video presentation from Daraz (Alibaba Group). In our presentation highlight, Valerie Tham, …
Merlien Market Research Conferences 2025 and UX Events 2025 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2025 …
AI Skills VS Human Skills: The Impact of AI on new skill requirements and developments in Market Research Over the last few weeks, we held …
Introducing emography to create a multi-dimensional view of customers Anywhere Real Estate’s Chief Marketing Officer Esther-Mireya Tejeda is presenting the keynote speech at Qual360 North …
Advancing Social Media Research at Nestle Social media research has made a huge impact on how organisations can better understand their stakeholders. Now AI is …
The excitement for Qual360 Europe 2024 is building and today we are speaking with Nathalie Blanchon, Senior Consumer Insight Specialist at Nestlé about her work …
Maximizing Insights: Leveraging Big Data in Qualitative Research The use of big data in qualitative research has become increasingly popular and relevant in recent years. …
In the lead up to our Qual360 2024 tour, we are re-living the best of 2023. One of the highest rated presentations by our audience …