Treating ‘Natural Stupidity’ in Qual research via Artificial Intelligence
The objective of this blog is to address the age-old limitations/questions being raised on qualitative research and finding the solution using state of the art …
Tag: qual360
How TikTok Users are Projecting their Realities, with Joy
When you first open the app, TikTok is madness. What greets you is an unfiltered stream of videos that the system decides people like you, …
Understanding Consumer Behavior through Cultural Research
Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on …
A Fine Line Between Success And Failure – Getting Influencer Marketing Right
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference …
Rediscovering (not only your) Humour for Market Research and Brand Messaging
Humour is a difficult territory for brands and one where they can easily go wrong. How can market research help getting the messaging right – …
Research The Researchers – Trends in APAC Qualitative Research
Qualitative market researchers work hard to keep up with the times. They continuously keep abreast, monitoring their clients’ evolving needs and developing new techniques and …
Managing successful B2B research on highly specialised products
Using qualitative research in B2B is a growing niche for the global qualitative community. However it also has it’s unique challenges including a usually harder …
Qual360 APAC 2017 Sneak Preview – Neuroscience, Virtual Reality and Mixed Methods
Qualitative360 conferences are considered the industry’s gold standard and a must-attend event for the global qualitative research community. On October 11-12, we will be holding …
Qualitative360 North America Review – Part 2: A Digital Future
“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not …
2017 Qual360 North America – Post Conference Notes
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …