Qual360 Europe: Summaries and Reviews
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot …
Tag: qualitative research
Understanding Consumer Behavior through Cultural Research
Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on …
Revitalised, dying, never been better? Discussing the state of Qual
As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news …
A Fine Line Between Success And Failure – Getting Influencer Marketing Right
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference …
Leverage Social Media for Qualitative Market Research
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …
Pre-conference interview with Barbara Schandl of Mondelez International
In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their individual needs and …
Qualitative360 North America Review – Part 2: A Digital Future
“Dude, where’s my Jetpack” asked Ross McLean, Co-Founder of Over The Shoulder – reminding the audience that while technology is developing fast, it will not …
2017 Qual360 North America – Post Conference Notes
For those who attended the 2017 Qual360 North America conference in Washington D.C., thank you very much for your support! We had a fantastic event …
Qual360 Europe 2017 – Post Conference Notes
For those who attended our recent Qual360 Europe 2017 conference in Amsterdam. Thank you all for your support. We had an incredible event with record …
Across time (zones) and space: qualitative research in a Brussels “war room”, Chinese living rooms, and Kenya’s youth scene
If I left you with the impression in my last blog that Qual360 Europe was all about food, this may have been somewhat misleading. It …