Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 EU
Driving Experience Design Research: Insights from Novo Nordisk at QUAL360 As we approach the upcoming Qual360- Qualitative Research Summit in Berlin, we had the pleasure …
Tag: qualitative research
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence?
The Crossroads of Qualitative Research: Artificial Intelligence vs. Human Traits—Conflict or Coexistence? As AI and machine learning reshape qualitative research, the real question isn’t just …
The Rise of Conversational AI in Market Research
The Rise of Conversational AI in Market Research In a world where instant responses and personalised experiences are the norm, traditional market research methods like …
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina
Qualitative Research: Driving Consumer Stories and Brand Innovation with Universal Robina QUAL360 APAC Speaker Interview with Jan Bacani, Group Manager, Universal Robina In the lead-up …
Unlocking How Mercedes-Benz Leverages AI in Qualitative Research
QUAL360 APAC presentation highlight: Unlocking How Mercedes-Benz Leverages AI in Qualitative Research Discover how Mercedes leverages AI, specifically large language models (LLMs) in analyzing qualitative …
Merlien Market Research Conferences 2025 and UX Events 2025
Merlien Market Research Conferences 2025 and UX Events 2025 The Merlien Institute, a leading B2B events organiser and market research think-tank has released its 2025 …
Leveraging Advanced Market Research Techniques for Winning Product Propositions
Leveraging Advanced Market Research Techniques for Winning Product Propositions – Speaker Interview with Vicky McKeown, Head of Products Research, R&D, BAT– MRMW Europe 2024 MRMW: …
Revolutionising personas through emography
Introducing emography to create a multi-dimensional view of customers Anywhere Real Estate’s Chief Marketing Officer Esther-Mireya Tejeda is presenting the keynote speech at Qual360 North …
Creating an Actionable Sensory Framework: Speaker Interview with Nathalie Blanchon, Nestle
The excitement for Qual360 Europe 2024 is building and today we are speaking with Nathalie Blanchon, Senior Consumer Insight Specialist at Nestlé about her work …
Maximizing Insights: Big Data in Qualitative Research
Maximizing Insights: Leveraging Big Data in Qualitative Research The use of big data in qualitative research has become increasingly popular and relevant in recent years. …