Moving from pen & paper to EEG: Transforming qualitative research at Mars
Transforming qualitative research at Mars The past few years have seen a transformation of qualitative research at Mars – moving from pen and paper to …
Tag: qualitative research
Minimizing Recall Bias Through Mobile Research: How a Mobile-first Approach Can Help You Engage People When Behaviors Happen
It used to be that market researchers could comfortably live in the past: Design a smart survey, ask participants to complete it, then analyze the …
Effective Insight Communication Remotely: Making Qual Insight Actionable
We are now only 2 months away from QUAL360 EUROPE, our first virtual event in 2021 that will bring together best minds in the qualitative research to …
Qualitative Research, Quo Vadis? A Wake-Up Call: A Disregarded Competition Takes Over The Market Research Business
Are you aware that an entire research industry is massively growing which takes over our core business of consumer understanding and in-depth research? Say hello to …
Qual360 Europe: Summaries and Reviews
The 2020 edition of Qual360 Europe took place last week in Berlin. A packed conference with nearly 130 participants and 40% clients, generated a lot …
Understanding Consumer Behavior through Cultural Research
Recently we have interviewed Anubha Gupta from Hansa Research Group share some information about the “Tying the knot is a knotty affair – cultural research on …
Revitalised, dying, never been better? Discussing the state of Qual
As we gear up for Qual360 Europe 2019 we have asked our speakers to share their views on the state of qual. The good news …
A Fine Line Between Success And Failure – Getting Influencer Marketing Right
Dr. Rachel Lawes of Lawes Consulting will give a workshop titled “Decoding influencer marketing and social media through semiotics” during the upcoming Qual360 EU conference …
Leverage Social Media for Qualitative Market Research
In the past decade, the landscape of qualitative research has undergone a major shift with the evolving technologies that offer broader and easily accessible data …
Pre-conference interview with Barbara Schandl of Mondelez International
In today’s evolving marketplace, companies are facing unprecedented complexity and fierce competition. Consumers are increasingly demanding relevant value propositions that fulfil their individual needs and …