AI Archives - Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI

by Kseniia PlyskaJuly 19, 2024August 1, 20240

Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI Since the launch of ChatGPT, consumer research has transformed dramatically. …

Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum

by Kseniia PlyskaJuly 12, 2024July 12, 20240

Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum Interview with MRMW EU Speaker- Gaspar Bronstein, Director of Research & Insights, …

AI Skills vs. Human Skills: The Impact Of AI On New Skill Requirements And Developments In Market Research

by Jens CornelissenApril 24, 2024April 24, 20240

AI Skills VS Human Skills: The Impact of AI on new skill requirements and developments in Market Research Over the last few weeks, we held …

Crafting Compelling Narratives in Qualitative Research for 2024 - Maximizing Insights: Big Data in Qualitative Research

[…] adjusting how they share their findings, researchers can make sure their work has a big impact on their audience1314.…

Leveraging Big Data in Qualitative Research in 2024 - Transforming Qualitative Research at Babbel

[…] Jennifer Dorman at Babbel recommends a number of tools she uses for different parts of automation and analysis. Dorman…

consumer centricity cannot be an afterthought in 2023 - How do you adapt to meet the needs of the fast changing consumer market?

[…] How do you adapt to meet the needs of the fast changing consumer market? Brands that are iteratively learning…

consumer centricity cannot be an afterthought in 2023 - Avatars, the gateway to qualitative research in the metaverse

[…] Avatars, the gateway to qualitative research in the metaverse : To understand the many possibilities of the Metaverse, a…

consumer centricity cannot be an afterthought in 2023 - Triggering impulse by disrupting the shopper journey at Mondelez

[…] Triggering impulse by disrupting the shopper journey at Mondelez : Mondelez’ Global Head of Shopper Insights & Analytics, Cristina…

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Category: AI

Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI

Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum

AI Skills vs. Human Skills: The Impact Of AI On New Skill Requirements And Developments In Market Research

Driving growth in Pepsico through multicultural empathy

Scaling up Qualitative Findings: The Hundred Voices Program at Colt

A journey in connecting changing customer perceptions with Microsoft

Effectively communicate with non-researchers through storytelling | Google

How to Advance Your Organization’s Voice of the Customer Strategy

One Size Doesn’t Fit All: Tailoring Consumer Insights Across Global Markets with AI

Supercharged Innovation in the Insights Industry. Battle of the Titans: human versus machine

Nestlé Insights Expert on Transforming Qualitative Insights into Business Impact

How Will Artificial Intelligence Integrate Consumer Insights Into Marketing and Business Operations in the Future?

Transformation of Consumer Research through Video Intelligence