AI / QUAL360 / White Papers
Why AI-Enhanced Research Works – And How to Get It Right
Why AI-Enhanced Research Works – And How to Get It Right A White Paper from Bilendi Market research is entering a new era. Traditional approaches …
Category: AI
5 Skills Every Insight Professional Needs to Thrive in 2025 and Beyond
5 Skills Every Insight Professional Needs to Thrive in 2025 and Beyond Today, the insights and market research industry is worth a whopping $150 billion. …
AI / QUAL360 / White Papers
AI-Powered Insight Infrastructure for Smarter Research Decisions
AI-Powered Insight Infrastructure for Smarter Research Decisions A White Paper by BoltChatAI Editor’s note: In the lead-up to QUAL360 APAC 2025, we spotlight innovations shaping …
4 Ways AI is Redefining Social Intelligence for Market Research and Consumer Insights
4 Ways AI is Redefining Social Intelligence for Market Research and Consumer Insights By Tarun Dhamija, Co-Founder, Convotrack.ai Editor’s note: In the lead-up to QUAL360 …
Market Research with AI: Flipkart’s Insights on Accelerating Discovery
Market Research with AI: Flipkart’s Insights on Accelerating Discovery Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we are spotlighting thought leadership …
How Behavioral Validation Lets Brands De-Risk Innovation
How Behavioral Validation Lets Brands De-Risk Innovation A White Paper by Prelaunch Editor’s note: In the lead-up to MRMW EU 2025, we are showcasing thought …
AI / Latest / MENA / MRMW / Speaker Interviews
CRM Transformation in the Middle East: Estée Lauder on Consumer Insights in MENA
CRM Transformation in the Middle East: Estée Lauder on Consumer Insights in MENA Editor’s note: In the lead-up to MRMW MENA 2025 in Dubai, we …
AI / CX / MRMW / White Papers
Unlocking Open-Ended Feedback: A Practical Guide for CX Pros
Unlocking Open-Ended Feedback: A Practical Guide for CX Pros Editor’s note: In the lead-up to MRMW EU 2025, we are spotlighting thought leadership from our …
How IKEA Scales AI to Power Competitive Pricing: From Data to Decisions
How IKEA Scales AI to Power Competitive Pricing: From Data to Decisions In a standout presentation at MRMW EU 2023, IKEA’s Oya Ünlü (Global Head …
AI / UX360 / White Papers
CREATE, SHOW, TEST: Optimizing freenet’s digital assets with the “digital experience Sandbox”
CREATE, SHOW, TEST: Optimizing freenet’s digital assets with the “digital experience Sandbox” This whitepaper presents key findings from a user experience research initiative conducted by …