AI Archives - Merlien: The portal for your latest market research and consumer insight news from the MRMW, Qual360 and UX360 conference series.

Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI

by Kseniia PlyskaJuly 19, 2024August 1, 20240

Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI Since the launch of ChatGPT, consumer research has transformed dramatically. …

Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum

by Kseniia PlyskaJuly 12, 2024July 12, 20240

Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum Interview with MRMW EU Speaker- Gaspar Bronstein, Director of Research & Insights, …

AI Skills vs. Human Skills: The Impact Of AI On New Skill Requirements And Developments In Market Research

by Jens CornelissenApril 24, 2024April 24, 20240

AI Skills VS Human Skills: The Impact of AI on new skill requirements and developments in Market Research Over the last few weeks, we held …

Crafting Compelling Narratives in Qualitative Research for 2024 - Maximizing Insights: Big Data in Qualitative Research

[…] adjusting how they share their findings, researchers can make sure their work has a big impact on their audience1314.…

Leveraging Big Data in Qualitative Research in 2024 - Transforming Qualitative Research at Babbel

[…] Jennifer Dorman at Babbel recommends a number of tools she uses for different parts of automation and analysis. Dorman…

consumer centricity cannot be an afterthought in 2023 - How do you adapt to meet the needs of the fast changing consumer market?

[…] How do you adapt to meet the needs of the fast changing consumer market? Brands that are iteratively learning…

consumer centricity cannot be an afterthought in 2023 - Avatars, the gateway to qualitative research in the metaverse

[…] Avatars, the gateway to qualitative research in the metaverse : To understand the many possibilities of the Metaverse, a…

consumer centricity cannot be an afterthought in 2023 - Triggering impulse by disrupting the shopper journey at Mondelez

[…] Triggering impulse by disrupting the shopper journey at Mondelez : Mondelez’ Global Head of Shopper Insights & Analytics, Cristina…

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Category: AI

Top 5 Areas Where Conversational Research is Beneficial in 2024: Transforming Consumer Insights with AI

Navigating Technological Advancements and Category Blurring: Challenges and Opportunities in the Wellness Spectrum

AI Skills vs. Human Skills: The Impact Of AI On New Skill Requirements And Developments In Market Research

Driving growth in Pepsico through multicultural empathy

Scaling up Qualitative Findings: The Hundred Voices Program at Colt

A journey in connecting changing customer perceptions with Microsoft

Effectively communicate with non-researchers through storytelling | Google

How to Advance Your Organization’s Voice of the Customer Strategy

The Future of Qualitative Research From Booking.com : AI and Qualitative Breakthroughs

MRMW EU 2024 – A Social Media Review. Transforming Market Research with AI, Storytelling, and Co-Creation

Exclusive from PepsiCo: How Qualitative Research is Revolutionizing Large-Scale Studies for Impactful Insights

Slow and Expensive or Deep and Human – Stereotypes About Qualitative Research

Navigating Global UX Careers: Expert Insights and Opportunities from Google’s Javier Andrés Bargas-Avila