Speaker Interview: Why it’s so important for PUMA to listen to its customers
PUMA is bridging the gap between brand positioning and storytelling through market research at MRMW EU 2023 MRMW: Without giving too much away – what …
Category: Conferences
How IKEA uses a visual platform called Open Home to understand the everyday lives of their customers
Understanding life at home: How IKEA uses a visual platform called Open Home Introducing home visits at IKEA: History and future Combining research performed by …
McDonald’s Keynote at MRMW 2023: Leveraging foresight to anticipate disruption in volatile times
Watch our featured MRMW 2023 keynote by Joanna Lepore, Global Director of Foresights, McDonald’s. Leveraging foresight to anticipate disruption in volatile times Bringing foresight into …
Triggering impulse by disrupting the shopper journey at Mondelez
Disrupting the shopper journey: Mondelez’ Global Head of Shopper Insights & Analytics, Cristina Marinucci, will present her research about disrupting the shopper journey at the …
Matt Klein: Culture is the operating system of society
In the lead-up to the much anticipated 2023 edition of MRMW North America, we speak with Matt Klein, Head of Global Foresight, Reddit about his …
Speaker interview: Understanding the human impact of the economic crisis
Can we measure the human impact of the economic crisis? We are excited to have Linda Mielnicki Light, Associate Director Global Insights at Mars joining …
New case studies at Qual360 Europe 2023 – Why leaders talk about high-tech tools and customer centricity
In the run-up to Qual360 Europe 2023 we are asking our speakers about the topics they chose to present and their motivations for addressing these. …
How EON is helping customers through complicated and uncertain times with qualitative research
Helping customers is a priority for Christopher Rastin, Global Research & Insights Head, Global Insights & Customer Experience at E.ON. In times of global inflation …
Implementing inclusion and equity design at Uber in 2022: Learnings and best practices
In the run-up to the UXDG conference – Merlien Institute’ newly launched online summit focusing on UX design – we are sitting down with some …
2022 Global Market Research Conferences
Like every year, we have listed the most important consumer insight and market research conferences taking place in 2022. After a complete shift to virtual, …